Lacoste: from tennis T-shirts to the global icon of style

Lacoste is a French clothing brand founded in 1933 by René Lacoste, a famous tennis player, and André Gillier. It is widely recognised for its logo in the form of a green crocodile, a reference to René Lacoste"s nickname, he is known as the ‘Crocodile’ because of his tenacity on the tennis court. The Lacoste brand initially focused on producing polo shirts, which René Lacoste designed and wore at tennis matches. These shirts were distinguished by their airy material, distinctive collar and shorter sleeves, which was a novelty among sportswear of the time. Over the years, Lacoste has expanded its range to include a full range of clothing, footwear, perfumes, accessories, eyewear, watches and leather goods. The products are known for their elegance, comfort and quality, making the brand popular not only among athletes but also in everyday fashion.

The Lacoste brand stands out in the fashion market thanks to several key elements, such as the iconic green crocodile logo, which is one of the most recognisable symbols in the industry. The company is best known for its introduction of polo shirts, which have a unique style and comfort that has made them an icon of casual elegance. Lacoste products have a reputation for high quality workmanship and durability, which attracts customers willing to pay a premium for the brand. Lacoste combines sporty style with casual elegance, making their products easy to incorporate into different lifestyles and wardrobes. In recent years, the brand has begun to pay more attention to sustainability, introducing products made from organic and reclaimed materials. With its global reach and prestige, Lacoste maintains its position as one of the leading premium brands in the fashion market.

Lacoste’s women′s collection is characterised by the elegance, simplicity and sporty chic that are hallmarks of the brand. The collection features a variety of products, including skirts, sweatshirts and polo shirts, each maintained in Lacoste′s signature style.

• Skirts Lacoste skirts are often designed with comfort and functionality in mind, making them the perfect choice for both the tennis court and casual outings. They are typically made from lightweight, breathable fabrics such as knitwear or technical fabrics that provide freedom of movement. They are available in a variety of lengths, from mini to midi, and are often embellished with a subtle brand logo.
• Polo shirts for women are probably Lacoste′s most recognisable product. These polo shirts are made from a distinctive pique cotton for a unique texture and durability. They are available in a wide range of colours, Lacoste polo shirts feature a classic collar, several buttons at the neckline and short sleeves. They are ideal for a variety of looks, from sporty to more formal, thanks to their versatility and timeless design.
• Sweatshirts for women by often come in the form of comfortable but stylish hoodies or elegant jumpers. They are made of high-quality materials such as cotton, sometimes with the addition of synthetic fibres for better flexibility and durability. Lacoste sweatshirts often have a minimalist design, with the distinctive crocodile as the only accent, which emphasises the luxury style of the brand.