Salewa

Salewa – German tradition and innovation

Salewa is a brand founded in 1935 in Munich by Josef Liebhart, which has focused from its inception on creating technical products for mountain adventure enthusiasts. Liebhart, with experience in leather and saddlery manufacturing, emphasized technical craftsmanship that quickly gained recognition among mountaineers and mountain explorers. Over the years, Salewa has become synonymous with innovation and durability, introducing groundbreaking products like the first tubular ice axe in 1955 and adjustable crampons in 1962. In 1990, the company moved its headquarters to Bolzano, Italy, where it continues to grow, combining German precision with Italian passion for the mountains.

Salewa – passion, technology, and responsibility

Salewa is guided by a philosophy that combines traditional values with modern solutions. The brand emphasizes innovation, sustainable development, and deep commitment to the alpine community. This approach allows it to create products that not only meet the highest technical standards but are also environmentally friendly.

Innovation as a foundation

Salewa constantly seeks new technological solutions, as evidenced by numerous patents, including modular crampon systems and technical backpack frames. The brand was one of the pioneers in using materials like Gore-Tex, and its 3F system in footwear provides exceptional flexibility and support. All these innovations stem from a deep understanding of mountaineers' needs and a pursuit of excellence.

Sustainable development and social responsibility

Salewa actively works towards environmental protection by using materials such as Alpine Hemp and recycled polyesters. The company is a member of the Fair Wear Foundation and aims to achieve climate neutrality by 2030. Its commitment to the alpine community is also reflected in numerous educational programs and initiatives for mountain conservation.

Salewa product lines – a technical approach to mountaineering

Salewa offers a wide range of products that stand out for their technical innovations and functionality. From apparel to footwear and mountaineering equipment, every element is designed with demanding mountain conditions in mind. Salewa products are tested in real alpine conditions, ensuring their reliability.

Technical apparel

Salewa's apparel features advanced materials like Gore-Tex and Alpine Hemp, providing protection against the elements and user comfort. Collections such as the Ortles Hybrid Jacket offer innovative insulation solutions, ideal for extreme mountain conditions. Salewa clothing is designed with functionality and style in mind, making it both practical and aesthetically pleasing.

Mountain footwear

Salewa footwear is synonymous with durability and support in challenging terrain. The 3F technology ensures excellent fit and stability, crucial during alpine expeditions. The shoes are made from abrasion-resistant materials, guaranteeing longevity and reliability in all conditions.

Distinctive features of the Salewa brand

Salewa is a brand that stands out from the competition thanks to its unique technological solutions. Its products are not only innovative but also socially and environmentally responsible.

3F System technology

The 3F system in Salewa footwear is an innovative approach to designing mountain shoes, providing exceptional flexibility, support, and stability. Thanks to this technology, the shoes fit perfectly to the foot, which is crucial during demanding mountain expeditions. The 3F system is the result of years of research and testing in real alpine conditions.

Sustainable materials

Salewa is a leader in using sustainable materials such as Alpine Hemp and recycled polyesters. The brand strives to minimize environmental impact, visible at every stage of production, from raw material selection to the finished product. This way, Salewa not only creates high-quality products but also contributes to protecting our planet.