Assos

Assos – A Swiss Brand Born from a Passion for Cycling

Founded in 1976 in Ticino, Switzerland by Toni Maier-Moussa, Assos is synonymous with innovation and quality in the world of cycling apparel. Toni, an engineer by education and a cycling enthusiast, aimed to revolutionize cycling clothing by introducing innovative technical solutions, comfort, and aerodynamics. In 1976, Assos launched the world's first Lycra cycling shorts, marking a groundbreaking moment in the history of sportswear. Over the decades, the brand has continuously developed its products, introducing the first elastic chamois insert and complete cycling kits. Today, Assos is recognized as a technical leader in the cycling apparel industry, offering clothing for both professional and amateur cyclists.

The Core Value for Assos – Innovation

Innovation is at the heart of Assos's philosophy. The brand constantly strives for excellence, offering products that enhance the performance and comfort of cyclists worldwide. This commitment has earned Assos a reputation as a pioneer in cycling apparel.

Technology and Comfort

From the very beginning, Assos has focused on combining technology with comfort. The introduction of Lycra shorts in 1976 was the first step towards creating apparel that not only looks good but primarily supports athletes in their efforts. Subsequent innovations, such as elastic chamois inserts, confirm the brand's commitment to technological advancement.

Partnerships and Collaborations

For years, Assos has collaborated with professional cycling teams and national federations, including the Swiss Cycling Federation. These partnerships allow Assos products to be tested and refined in real racing conditions, enabling continuous improvement in quality and functionality.

Assos Collections – Innovative Solutions for Every Cyclist

The Assos collection includes a wide array of products that combine modern technologies and materials with functional design. From shorts and jerseys to complete cycling kits and accessories, every product is designed with maximum comfort and performance in mind.

Cycling Shorts

Assos cycling shorts, such as the iconic FI.13 S5, exemplify excellence in sportswear design. The use of materials like Type.439 and Type.701 ensures excellent moisture regulation and durability, while advanced chamois technology guarantees comfort even on the longest rides.

Jerseys and Jackets

Assos jerseys and jackets are designed with aerodynamics and thermal comfort in mind. Utilizing 3D body mapping technology, the apparel fits the body perfectly, minimizing air resistance and increasing riding efficiency. Products like the Equipe RS series are popular choices among professionals worldwide.

Assos Products – Unique Technologies and Materials

Assos stands out in the market due to its unique technologies and materials, which are the result of years of research and testing. The brand continually introduces new solutions that raise the standards in the cycling apparel industry.

Innovative Materials

Assos was the first brand to introduce Lycra into cycling apparel, revolutionizing athlete comfort and performance. Today, the brand uses advanced materials like Type.439 and Type.701, which provide excellent temperature and moisture regulation, as well as durability in extreme conditions.

Chamois Technology

Assos is a pioneer in chamois insert construction, which is crucial for riding comfort. By utilizing Elastic Interface technology, these inserts are flexible, breathable, and provide excellent cushioning, significantly enhancing comfort during long rides.

Assos – A Leader in Cycling Apparel

Assos is recognized as a leader in the cycling apparel industry, with its products available worldwide. The brand continuously expands its offerings and increases its presence in international markets, earning recognition from both professionals and amateurs.

Development and Achievements

Assos consistently invests in research and development, allowing for the introduction of innovative products that meet the highest quality standards. The brand plans to expand its collections for women and off-road apparel, maintaining its position as a leader in technical cycling clothing.