UGG

UGG – the story of a brand that transformed casual fashion

UGG is a globally recognized brand founded in 1978 by Australian surfer Brian Smith in sunny California. Inspired by the comfort and warmth of woolen boots, Smith decided to introduce this product to the American market, focusing on the surfing community. His vision quickly turned into a global phenomenon as the brand gained popularity among celebrities and became a style icon. The brand continues to evolve, launching new product lines and surprising with innovative collaborations with designers.

UGG – comfort and style First

UGG has always prioritized comfort and style, which is evident in every aspect of its operations. The brand believes that fashion should not only be aesthetic but also functional and comfortable. This philosophy has earned UGG recognition among both fashion enthusiasts and those who value everyday comfort.

Comfort for every challenge

Comfort is the cornerstone of UGG's philosophy. The brand uses the highest quality materials, such as double-faced merino wool, to provide users with unparalleled comfort during daily challenges. From classic boots to modern slides, every product is designed with maximum wearing comfort in mind.

Unique style and collaborations with renowned designers

UGG consistently combines style with functionality, reflected in numerous collaborations with renowned designers such as Jimmy Choo and Jeremy Scott. Through these partnerships, the brand introduces unique collections that attract the attention of fashion lovers.

UGG collections – comfort and style for everyone

UGG offers a wide range of products that combine comfort with style – from classic boots to modern accessories. The brand delivers products that meet the expectations of the most demanding customers. Each collection is carefully designed to meet changing trends and market needs.

Footwear

UGG footwear is synonymous with comfort and quality. Classic models, such as the Classic Short Boot, are made from the highest quality wool and leather, providing warmth and comfort in all conditions. In addition to classic models, UGG also offers modern sneakers and sandals that blend style with functionality.

Accessories and apparel

UGG does not limit itself to footwear. The brand also offers a wide range of accessories and apparel that are the perfect complement to any outfit. From soft scarves to elegant bags, each product is crafted with attention to detail and quality.

What sets UGG products apart?

UGG is a brand that stands out from others thanks to the unique features of its products. Innovative technologies and the highest quality materials are just some of the elements that attract customers from around the world.

Innovative technologies

UGG continually invests in technology development to provide its customers with the highest quality products. The introduction of waterproof wool and Treadlite by UGG™ technology enhances the comfort and durability of footwear.

Sustainable development

UGG is committed to sustainable development by using recycled materials and striving to minimize its environmental impact. The brand is constantly working on new solutions to further reduce its carbon footprint.

UGG: on the international stage

Today, UGG is one of the leading brands in the premium casual footwear segment. The brand continuously expands its portfolio by introducing new products and extending its presence in new markets.

Growth and future

UGG plans further growth, focusing on innovation and sustainable development. The brand intends to introduce new technologies and materials that are even more environmentally friendly. This approach not only maintains UGG's leadership position but also sets new standards in the fashion industry.