BOGNER FIRE+ICE – the younger, dynamic line of the iconic BOGNER brand – was born from the cinematic passion of the 1989 film "Fire and Ice." It embodies the energy of alpine emotions brought to city streets. Innovative technologies and fashion flair create collections for those who live on the move and value style – both on the slopes and in the rhythm of urban life.
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BOGNER FIRE+ICEMen's orange ski turtleneck BOGNER FIRE+ICE Pascal€130.00 -
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BOGNER FIRE+ICEMen's ski turtleneck BOGNER FIRE+ICE Pascal€180.00 -
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BOGNER FIRE+ICEMen's ski turtleneck BOGNER FIRE+ICE Pascal€180.00 -
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BOGNER FIRE+ICEMen's zip-up technical turtleneck BOGNER FIRE+ICE Ihno2€195.00 -
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BOGNER FIRE+ICEMen's ski jacket BOGNER FIRE+ICE Luka2€600.00 -
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BOGNER FIRE+ICEMen's ski jacket BOGNER FIRE+ICE Luka2€495.00 -
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BOGNER FIRE+ICEMen's ski jacket BOGNER FIRE+ICE Luka2€650.00 -
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BOGNER FIRE+ICEMen's down jacket BOGNER FIRE+ICE Elvis€350.00 -
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BOGNER FIRE+ICEMen's down jacket BOGNER FIRE+ICE Elvis€350.00 -
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BOGNER FIRE+ICEMen's navy blue ski jacket BOGNER FIRE+ICE Tec-Luka€600.00 -
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BOGNER FIRE+ICEMen's ski trousers with braces BOGNER FIRE+ICE Scott3-T€395.00 -
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BOGNER FIRE+ICEWomen's fleece sweatshrt BOGNER FIRE+ICE Ninetta€295.00 -
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BOGNER FIRE+ICEWomen's cream sweatshirt BOGNER FIRE+ICE Liva€295.00 -
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BOGNER FIRE+ICEWomen's fleece sweatshirt BOGNER FIRE+ICE Ninetta2€295.00 -
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BOGNER FIRE+ICEWomen's ski turtleneck BOGNER FIRE+ICE Margo2€195.00 -
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BOGNER FIRE+ICEWomen's ski turtleneck BOGNER FIRE+ICE Margo2€195.00 -
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BOGNER FIRE+ICEWomen's ski turtleneck BOGNER FIRE+ICE Margo2€180.00 -
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BOGNER FIRE+ICEWomen's ski turtleneck BOGNER FIRE+ICE Margo2€180.00 -
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BOGNER FIRE+ICEWomen's pink down waistcoat BOGNER FIRE+ICE Naima€395.00 -
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BOGNER FIRE+ICEWomen's pink turtleneck BOGNER FIRE+ICE Margo2€130.00 -
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BOGNER FIRE+ICEWomen's black down waistcoat BOGNER FIRE+ICE Naima€395.00 -
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BOGNER FIRE+ICEWomen's reversible down waistcoat BOGNER FIRE+ICE Namilia€450.00 -
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BOGNER FIRE+ICEWomen's down jacket BOGNER FIRE+ICE Saelly2€650.00 -
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BOGNER FIRE+ICEWomen's down jacket BOGNER FIRE+ICE Saelly2€650.00 -
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BOGNER FIRE+ICEWomen's down jacket BOGNER FIRE+ICE Vally-D€700.00 -
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BOGNER FIRE+ICEWomen's down jacket BOGNER FIRE+ICE Saelly2€650.00 -
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BOGNER FIRE+ICEWomen's chocolate down jacket BOGNER FIRE+ICE Vally-D€650.00 -
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BOGNER FIRE+ICEWomen's black down jacket BOGNER FIRE+ICE Vally-D€650.00 -
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BOGNER FIRE+ICEWomen's brown down jacket BOGNER FIRE+ICE Vally-D€650.00 -
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BOGNER FIRE+ICEWomen's ski jacket BOGNER FIRE+ICE Farina3€600.00 -
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BOGNER FIRE+ICEWomen's ski jacket BOGNER FIRE+ICE Farina3€650.00 -
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BOGNER FIRE+ICEWomen's ski jacket BOGNER FIRE+ICE Farina3€650.00 -
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BOGNER FIRE+ICEWomen's ski trousers with braces BOGNER FIRE+ICE Ivie3-T€495.00 -
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BOGNER FIRE+ICEMen's sports jacket BOGNER FIRE+ICE Josh3€250.00 -
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BOGNER FIRE+ICEWomen's black sweatshirt BOGNER FIRE+ICE Liva€295.00 -
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BOGNER FIRE+ICEWomen's fleece pullover hoodie BOGNER FIRE+ICE Ninetta2€295.00
BOGNER FIRE+ICE – a German brand combining sports functionality with urban style
BOGNER FIRE+ICE is a unique line from the Bogner brand, founded in 1932 in Munich by Willy Bogner Sr. FIRE+ICE debuted in 1989, inspired by the 1986 film "Fire and Ice," directed by Willy Bogner Jr., a former Olympic skier and director. From the very beginning, the brand has combined functionality with elegance, with a mission to create ski apparel that not only meets the demands of athletes but also attracts younger, more daring generations by blending sporty style with urban fashion.
Philosophy of BOGNER FIRE+ICE – Functionality and Fashion in Focus
The BOGNER FIRE+ICE brand emphasizes the combination of functionality with fashion, which is its core value. The brand strives to create clothing that not only meets technical requirements but also addresses the aesthetic needs of its customers.
Functionality as a Foundation
Functionality is the main aspect of BOGNER FIRE+ICE's philosophy. The brand's products are designed with the highest performance in mind, as evidenced by numerous innovations such as the introduction of stretch materials and technical membranes that provide protection against weather conditions.
Urban Fashion in a Sporty Edition
The second aspect of BOGNER FIRE+ICE's philosophy is the integration of urban style with sportswear. FIRE+ICE collections offer modern designs and bold colors that perfectly fit urban fashion trends while maintaining the functionality necessary for winter sports.
BOGNER FIRE+ICE Collections
The BOGNER FIRE+ICE brand offers a wide range of products that combine technology and style. From ski apparel to urban jackets and accessories, each collection is carefully designed to meet the demands of the most discerning users.
Skiwear – The Essence of Technology and Fashion
The skiwear collection is a unique blend of advanced technology and modern design. Products like FIRE+ICE ski jackets offer waterproofing up to 20,000 mm and are tested in extreme conditions, ensuring excellent protection on the slopes. With the use of stretch fabrics, this clothing not only protects but also provides freedom of movement.
Urban Outerwear – Style for Every Occasion
The urban outerwear line is a proposition for those who value style and functionality in everyday life. The jackets and parkas in this line are made from weather-resistant materials, and their design is inspired by urban fashion, making them an ideal choice for everyday wear, regardless of the weather.
Distinctive Features of the BOGNER FIRE+ICE Brand
The BOGNER FIRE+ICE brand stands out not only with innovative products but also with a unique approach to design and production, making it a leader in the sports and fashion industry.
Technological Innovations
One of the key distinguishing features of the brand is its technological innovations. BOGNER FIRE+ICE was a pioneer in using stretch materials in ski apparel as early as the 1950s, and today it continues this tradition by introducing advanced membranes and techniques such as seam welding and laser cutting, which enhance the durability and functionality of its products.
Combining sports with fashion
The second distinguishing feature of BOGNER FIRE+ICE is its ability to combine sports functionality with urban fashion. This has earned the brand recognition among both athletes and fashion enthusiasts, as evidenced by numerous awards and accolades at international fairs such as ISPO in Munich.
BOGNER FIRE+ICE – leader in the luxury sportswear segment
Currently, the BOGNER FIRE+ICE brand is recognized as a leader in the luxury sportswear segment. In the future, the brand plans to continue investing in sustainable development, increasing the share of eco-friendly materials in its collections to 50% by 2030, as part of its strategy for the coming years.