Icebreaker

Merino in the spotlight – how Icebreaker is transforming sportswear?

Imagine standing atop a mountain in New Zealand, surrounded by rugged, untamed nature. It was there, in 1994, that Jeremy Moon decided to revolutionize the clothing industry by introducing merino wool products to the market. Icebreaker, the brand born from this vision, became a pioneer in the use of natural fibers in technical apparel. Through its innovative approach, Icebreaker not only won the hearts of outdoor enthusiasts but also redefined the concept of comfort and functionality in extreme conditions.

From New Zealand hills to global renown – the story of Icebreaker

Icebreaker is not just a brand, but a movement that emphasizes sustainability and a close connection with nature. From the very beginning, the company focused on transparency and close collaboration with local sheep farmers, allowing for complete control over the quality of the raw material. As a result, Icebreaker can boast products that are not only environmentally friendly but also gentle on the skin of its users.

Ecological innovations

As a pioneer in sustainable fashion, Icebreaker introduced the "Baacode" program, which allows tracking the origin of each product from the farm to the store shelf. This unique approach not only increases consumer trust but also promotes ethical practices in the clothing industry.

Natural thermoregulation

Merino wool is characterized by exceptional thermoregulatory properties. Thanks to it, Icebreaker's clothing performs excellently in both heat and cold, making it the perfect choice for travelers and athletes seeking versatile solutions.

Icebreaker offer – comfort and functionality

Icebreaker's products meet the needs of the most demanding users, combining comfort with functionality. Whether you're an avid mountaineer or a fan of long walks, Icebreaker's range has something for you.

Clothing designed for hiking

Icebreaker's clothing combines the latest technologies with natural materials. By using BodyfitZONE™ technology, the brand's apparel provides optimal ventilation and support where it's needed most. It's the ideal choice for long hikes and challenging climbs.

Everyday essentials

Everyday Essentials is a collection for those who value comfort daily. The use of soft merino wool makes these products not only comfortable but also resistant to unpleasant odors, making them an excellent choice for long journeys and everyday use.

What makes Icebreaker unique?

The history of Icebreaker is an example of how tradition can be combined with modernity to create products that are both innovative and ecological. The brand constantly seeks new solutions to better utilize natural resources.

The advantage of natural materials

Icebreaker proves that natural materials can compete with synthetics in terms of performance. Merino wool, due to its structure, is lightweight, breathable, and wicks moisture excellently, making it the ideal choice for active individuals.

Innovative technological solutions

The brand continuously invests in research and development, resulting in groundbreaking technologies like Cool-Lite™, which combines merino wool with TENCEL® fiber, providing even greater comfort in warm weather. This approach allows Icebreaker to consistently stay ahead of the competition.

Sustainability and innovation – the future of Icebreaker

Icebreaker not only sets standards in the clothing industry but also actively shapes its future. Through its continuous pursuit of excellence, the brand is gaining increasing recognition on the international stage.

New horizons and global impact

Icebreaker plans further development towards sustainable production, introducing innovative solutions that will allow for even greater reduction of environmental impact. One such project is the development of a fully biodegradable product line, responding to the growing demand for ecological solutions.