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120% Lino
120% Lino

120% Lino is an Italian brand founded in 1983, centered on the concept of natural elegance and timeless style. Its core is linen—a noble material associated with lightness, freshness, and comfort. By blending craftsmanship with modern design, the brand creates collections for those who value authenticity, high quality, and subtle luxury. It embodies the essence of the Italian lifestyle—relaxed yet sophisticated.

120% Lino

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    120% Lino 2XU Adidas by Stella McCartney Aeronautica Militare Alberto Ale Cycling Alemais Allude APL Athletic Propulsion Labs Arcteryx Arkk Copenhagen Assos Bach Billabong Birkenstock Birkenstock 1774 Black Clover BOGNER BOGNER FIRE+ICE BOSS Brooks Burlington Camilla Cariuma Casall Casco Castore Catarzi 1910 Chervo Cordova CP Company CP premium helmets Crep Protect Dalbello Dale of Norway Db De Siena Deha Descente Deuter Devotion Diemme Dolomite Dondup Doucal's Dragon Diffusion Dynafit EA7 Emporio Armani Eisbar Electric and Rose Falke Farm Rio Fjallraven FootJoy Fusalp G/Fore Goldbergh Goldwin Gran Sasso Granadilla Haglofs Hat You Havaianas Heidi Klein Helly Hansen Hestra Icebreaker Inuikii Isadore J Lindeberg Johnstons of Elgin Joslin Julbo Juliet Dunn Juvia Kask Kjus KOO Kori Kujten La Martina La Sportiva Lacoste LaMunt Leki Live The Process LoveShackFancy Maaji Mackage Maia Bergman MAISON R&C Mammut Manebi Marker Mc2 Saint Barth Missoni Moon Boot Moose Knuckles Murphy&Nye Muun Naghedi Napapijri Newland Nike Swim North Sails Oakley On Parajumpers Pashmere Paul and Shark PE Nation Peak Performance Perfect Moment Peuterey Picture Organic Clothing PInnacle POC Poivre Blanc Polo Golf Ralph Lauren Polo Ralph Lauren Positano Couture Quiksilver Rapha Reebok X Victoria Beckham Reusch Rip Curl RLX Ralph Lauren Rossignol Roxy Royal Albartross Rudy Project Salewa Salomon Saphir Save the Duck SEA New York Seafolly Sease Smith Sorel Sportalm Spyder Stand Studio Staud Stetson Sunspel Taj Tarrago TBS The Upside Thule Titleist Tkees Toni Sailer Tropicfeel UGG Varley Varsity Vee Collective Veja Vilebrequin Volcom Volkl Waimari We Norwegians William Sharp Woolrich X-Bionic X-Socks Y-3
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120% Lino – linen in its purest form of luxury

In the world of fashion, where every detail matters, 120% Lino stands out not only for its quality but also for the story behind every thread of linen. This Italian brand, renowned for its passion for natural materials, has gained recognition for its unique approach to design. When the fashion world of the 1980s was dominated by synthetic fabrics, 120% Lino decided to return to its roots, focusing on linen – a material that is both noble and eco-friendly. The brand not only meets the needs of contemporary customers but also shapes the future of sustainable fashion. It is this vision and attention to detail that make 120% Lino more than just clothing.

120% Lino – authenticity and naturalness

120% Lino is a brand that has prioritized authenticity and naturalness from the very beginning. Every element of their collection is the result of a meticulous design process that combines tradition with modernity. By choosing linen as their primary material, the brand not only emphasizes its Italian roots but also commits to promoting eco-friendly practices in the fashion industry.

Linen as the foundation of every design

Linen, the cornerstone of 120% Lino, is a material that has been valued for centuries for its cooling and antibacterial properties. The brand uses it in a way that highlights its natural beauty and functionality. An example is their line of summer shirts, which, thanks to the use of linen, are not only breathable but also elegant. This blend of tradition with modern style makes 120% Lino products the perfect choice for any occasion – from everyday moments to more formal gatherings.

Italian craftsmanship in a modern interpretation

In every 120% Lino design, the mastery of Italian craftsmanship is evident. The brand ensures that each piece of clothing is not only aesthetically pleasing but also durable. By utilizing techniques passed down through generations, 120% Lino creates products that combine natural beauty with elegance and comfort. It is this approach that has won the hearts of customers worldwide.

Comfort and elegance in 120% Lino designs

120% Lino is not just clothing; it is a response to the needs of modern users who value comfort and elegance. The brand offers a wide range of products that cater to diverse needs, from casual gatherings to formal events.

Linen shirt line

The linen shirt line from 120% Lino epitomizes summer style. Made from the highest quality linen, they provide not only comfort on hot days but also an elegant appearance. Thanks to special dyeing techniques, each shirt has a unique character, and its natural cooling properties make it the ideal choice for summer.

Cashmere knitwear line

For cooler days, 120% Lino offers a line of cashmere knitwear that combines luxury and functionality. Cashmere, known for its softness and warmth, is the perfect material for winter evenings. Products from this line are not only pleasant to the touch but also stylish, making them the perfect companion for autumn and winter moments.

120% Lino – a tale of traditional craftsmanship in modern interpretation

The story of 120% Lino is about the fusion of traditional craftsmanship with modern technologies. The brand continually seeks new ways to enhance its products without losing sight of the values that guided its founders.

Technology with respect for nature

120% Lino continually invests in technologies that allow for even more eco-friendly and efficient use of linen. The brand is capable of producing clothing that is not only beautiful but also environmentally friendly. An example is the use of modern dyeing methods that minimize water and energy consumption.

Durability and style – the perfect combination

120% Lino products are proof that durability and style can go hand in hand. By using the highest quality materials and precise craftsmanship, the brand's clothing is not only fashionable but also long-lasting.

From inspiration to innovation – the future of 120% Lino

120% Lino continually strives to broaden its horizons, combining inspirations from the past with modern trends. The brand not only follows fashion but also sets new directions, focusing on sustainable development and innovation.

Ecological vision for the future

In the future, 120% Lino plans to intensify its efforts towards sustainable development. The brand aims to become a leader in eco-friendly fashion by introducing new technologies and materials that are even more environmentally friendly.

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