Oakley

The history of Oakley

In a world where technical innovations meet the needs of the most demanding users, Oakley has remained a leader in the sports industry for decades. It all began with an unexpected idea by Jim Jannard, who in 1975 decided to create a motorcycle grip using a rubber compound with extraordinary properties. This was the beginning of a journey that led to the creation of some of the most technologically advanced eyewear in the world. Today, Oakley is not only synonymous with quality and precision but also a brand that continually redefines what is possible in the realm of sports and lifestyle.

Oakley – innovation as a priority

Oakley is a brand that always prioritizes innovation, unafraid to push boundaries and experiment with new technologies. Oakley products are not only functional but also set new standards in the industry. Since its inception, the brand has consistently invested in research and development, allowing it to introduce solutions to the market that change the face of sports.

Prizm™ lenses – a revolution in vision

One of Oakley's most groundbreaking achievements is the Prizm™ lenses, designed to enhance visibility in various lighting conditions. By precisely tuning colors, these lenses increase contrast and sharpness, allowing athletes to better assess the situation on the field or track. For example, in the Flight Deck™ model, Prizm™ Snow lenses enable skiers and snowboarders to see clearly even in challenging snowy conditions.

O Matter™ technology – durability and comfort

Another key element of Oakley products is the use of O Matter™ material. This innovative blend of plastics provides exceptional impact resistance while maintaining lightness and flexibility. Glasses made with O Matter™ are ideal for athletes who need reliable equipment that won't let them down in the toughest moments.

Exceptional products from Oakley

Oakley understands that the modern user seeks products that combine functionality with aesthetics, which is why the brand's offering is so diverse, ensuring that everyone, regardless of their discipline, can find something for themselves. From runners to cyclists, everyone can count on equipment that not only meets their expectations but also highlights their individual style.

Performance lifestyle – more than just sport

The Performance Lifestyle category is Oakley's response to the needs of those who wish to combine a sporty lifestyle with daily activities. Models like Holbrook™ combine classic design with modern technologies, offering users not only excellent sun protection but also exceptional comfort for all-day wear.

Precision for every sport

For those seeking equipment tailored to specific disciplines, Oakley offers glasses suited to individual needs. An example is the Jawbreaker™ glasses, designed with cyclists in mind. Equipped with Switchlock™ technology, they allow for easy lens changes, adapting to changing conditions on the route.

What makes the Oakley brand so unique?

For years, Oakley has not only delivered technologically advanced products but also inspired people to push their limits. The brand's history is full of examples where technology met passion, creating something truly unique. Such was the case with the Oakley Airwave™ project, which revolutionized how skiers and snowboarders perceive their surroundings.

Oakley Airwave™ – the future at your fingertips

Oakley Airwave™ is goggles with a built-in HUD display that provides real-time information to the user. This allows skiers and snowboarders to monitor their speed, altitude, and distance traveled. This innovative solution demonstrates how Oakley can combine modern technologies with practical applications in sports.

One Icon program – more than a brand

Oakley is not just a sports equipment manufacturer but also a brand that engages with the community. The One Icon program is an initiative aimed at supporting young talents and inspiring future generations to take action. Through this initiative, Oakley shows that it is more than just a brand – it's a community striving for continuous growth and improvement.

How does Oakley see the future?

Today, Oakley is a global leader whose products are used by top athletes worldwide. The brand not only provides top-quality equipment but also shapes the future of sports, inspiring people to push boundaries and seek new possibilities.

Development towards sustainability

Oakley is committed to sustainable development, introducing innovations aimed at reducing environmental impact. An example is the use of recycled materials in the production of new eyewear models, which helps reduce CO2 emissions and raw material consumption. This is just one of many actions that show Oakley is looking to the future with the next generations in mind.