POC

POC – passion and technology

Imagine a moment when technology merges with a passion for extreme sports, creating products that not only protect but also inspire. This vision is realized by POC – a brand that has been winning the hearts of adrenaline enthusiasts for years. Founded in Stockholm, POC has always prioritized innovations that revolutionize safety in sports such as skiing and cycling. Through collaboration with scientists and athletes, POC continuously seeks new solutions that raise the bar in the industry. Their products not only protect but also enhance athletes' performance, making them indispensable on trails and slopes.

From Stockholm to the Olympic Podium – POC's path to success

What sets POC apart is its relentless pursuit of perfection. Every product is the result of intensive research and testing, making POC synonymous with reliability and innovation. As a result, athletes using POC products win medals and break records, while the brand itself earns trust worldwide.

Safety first

POC is a brand that treats safety as an absolute priority. Evidence of this is the Octal helmet, which, thanks to its unique design and the use of MIPS technology, provides maximum head protection during falls. Innovative solutions like the SPIN (Shearing Pad INside) system minimize the risk of brain injuries, making POC products leaders in safety.

Design and exceptional functionality

Not only safety but also design is a key element of POC's identity. Products like the Aspire sunglasses combine modern looks with advanced optical technology, offering athletes not only protection but also style. Every detail is carefully considered, making POC equipment not only functional but also aesthetically appealing.

The world of POC products

POC products respond to the specific needs of users, combining advanced technologies and functionality. The brand offers equipment for winter sports enthusiasts that not only protects but also enhances comfort in extreme conditions. For cyclists, POC creates solutions that increase riding efficiency and safety.

Technology in the service of skiing

POC's ski collection is a true revolution in protection and comfort. Jackets and pants from the VPD (Visco-Elastic Polymer Dough) series offer not only excellent thermal insulation but also protection against injuries thanks to materials that absorb impact energy. This allows skiers to enjoy full freedom of movement and safety on the slopes.

Bicycles under protection

POC has prepared a line of products for cyclists that combine aerodynamics and safety. Helmets from the Ventral Air SPIN series are designed to minimize air resistance while providing excellent ventilation and head protection. Cyclists can focus on achieving their best results, confident that their safety is in the best hands.

Innovations that change the world of sports

The story of POC is not just about products but about a continuous pursuit of excellence and redefining safety standards. The brand constantly invests in research and development, resulting in innovative solutions that change the face of extreme sports.

SPIN technology

The SPIN system is one of POC's latest achievements, significantly enhancing helmet protection levels. By using special pads that reduce rotational forces on the brain during falls, POC sets new safety standards. Such innovations make the brand a leader in the industry, with its products chosen by the world's top athletes.

New horizons in optics

POC continuously seeks new solutions to improve user comfort and safety. An example is the Clarity series of glasses, which, thanks to advanced lens technology, provide excellent visibility in all conditions. These details make POC products indispensable in the toughest situations, guaranteeing users full control and confidence.

POC – a future full of possibilities

POC continually strengthens its position as a leader in the sports industry, earning recognition among both professionals and amateurs. Through relentless pursuit of excellence and innovation, POC sets new development directions that change the face of extreme sports.

Sustainable development

POC not only expands its offerings but also invests in sustainable development. The brand engages in projects aimed at environmental protection, proving that social responsibility is an integral part of its strategy. POC not only delivers excellent products but also contributes to creating a better world for future generations.