Db

Db – the story of a Scandinavian brand

Db was founded in 2009 in Oslo by Swedish freeskier Jon Olsson and Norwegian product designer Truls Brataas. The brand emerged from the need to create functional, stylish, and modular travel bags for athletes and travelers, especially those transporting large sports equipment. Since its inception, Db has evolved from a niche ski and snowboard brand to a broad lifestyle and travel company, with a strong presence in extreme sports and expansion into urban and adventure travel.

Db philosophy – innovation and modularity at the forefront

Db prioritizes innovation and modularity as core values that define its approach to product design. The brand continually strives to create solutions that not only meet user needs but also exceed their expectations.

Modularity as a foundation

Db introduced an innovative modular bag connection system to the market, allowing users to customize and personalize their luggage sets. This solution enables travelers to combine different bags into a cohesive system, simplifying transport and organization during trips.

Eco-friendly production approach

Since 2019, the brand has consistently incorporated recycled materials and bluesign® certified fabrics, reflecting its commitment to sustainable development. Db aims to minimize environmental impact by using innovative materials and production technologies.

Db Collections – functionality and style for travelers and athletes

Db's collections include a wide range of products that combine functionality with modern design. The brand focuses on creating travel bags that are not only practical but also stylish, catering to the needs of both athletes and urban travelers.

Ski and snowboard bags

The brand's flagship product is The Db Ski Bag, formerly known as The Douchebag, which gained recognition for its patented length adjustment system and compressibility for easy storage. These bags are tested by professional athletes, ensuring their durability and functionality in extreme conditions.

Urban and travel backpacks

The Hugger Backpack, launched in 2013, has become one of the brand's most popular products. This backpack combines minimalist Scandinavian design with functionality, offering space for storage and organization of essential items. Parallel urban collections, such as the Ramverk Pro Camera Backpack, are developed to meet the needs of photographers and creative professionals.

What sets Db products apart?

Db products stand out with unique technological solutions, and the brand emphasizes an innovative approach to design. Db continually seeks new ways to enhance the functionality and comfort of its products.

Patents and technological innovations

Db has gained recognition for its patented length adjustment system in ski and snowboard bags and the modular bag connection system. These innovations allow for product customization to meet individual user needs, which is crucial in the dynamically changing world of travel and extreme sports.

Sustainable development and materials

The brand actively introduces products made from recycled materials and bluesign® certified fabrics to the market. This approach not only cares for the environment but also offers customers high-quality, durable products that are planet-friendly.