On

On – the Swiss brand that revolutionized running footwear

On is a brand founded in January 2010 in Zurich by Olivier Bernhard, a former professional athlete and multiple Ironman champion, along with David Allemann and Caspar Coppetti, which quickly gained recognition on the international sports scene. From the very beginning, the brand aimed to create the perfect running shoe. Inspired by Bernhard's need to combine soft landings with explosive take-offs, this led to the creation of the unique CloudTec® technology. Since the launch of the first prototype in 2010, On has been continuously evolving, conquering markets in Europe, America, and Asia.

On philosophy – functionality and reliability

On is guided by the philosophy of creating products that offer not only excellent functionality but also exceptional running experiences. At the heart of the brand is innovation and the pursuit of perfection, which is evident in every aspect of its operations.

Innovation as a Foundation

Thanks to CloudTec® technology, On provides runners with a unique experience. The air cushions in the shoe soles offer cushioning and dynamic energy return, making each step lighter and more efficient. This technology is the cornerstone of the brand's success.

Collaboration with sports elite

In 2019, the brand partnered with tennis legend Roger Federer, resulting in the "The Roger" footwear line. This partnership not only strengthened On's position in the sports world but also attracted the attention of fashion and style enthusiasts.

On collections – innovative and functional for every runner

On offers a wide range of products that combine modern design with advanced technology. From running shoes to sportswear, every collection is designed with maximum comfort and performance in mind.

Running footwear

Flagship models such as Cloud, Cloudflow, and Cloud X are synonymous with innovation and quality. The soles with CloudTec® technology and the use of lightweight materials make these shoes ideal for both professionals and amateurs. Each model is thoroughly tested to ensure optimal cushioning and stability. In On shoes, every runner can run as if on clouds.

Sportswear

On apparel combines functionality with modern design. Made from recycled materials, it is not only comfortable but also environmentally friendly. The collections include a wide range of products, from shirts to jackets, that perform excellently in various weather conditions.

What sets On apart?

On has gained recognition thanks to its unique technologies and design approach. The brand constantly strives for excellence, which is evident in every product.

CloudTec® technology

CloudTec® is a patented technology that redefines running comfort. It ensures that every step is soft yet dynamic, significantly enhancing a runner's performance. This innovation attracts not only professionals but also sports enthusiasts.

Commitment to sustainability

The Cyclon program, introduced in 2020, is the brand's initiative aimed at producing fully recyclable footwear from castor oil. On focuses on sustainable materials and production processes, making it a leader in eco-friendly solutions in the footwear industry.

On on the international stage

On continues to strengthen its position as a leader in the premium sports footwear segment – the brand is now available in over 60 countries. In 2025, On plans further expansion by introducing new sports categories such as hiking and tennis. With its continuous pursuit of innovation and sustainable development, the brand continues its mission to inspire runners worldwide and provide them with top-quality products.