Naghedi

Naghedi – the story of a brand redefining luxury accessories

Naghedi is a New York-based luxury accessories brand founded in 2016 by Sara Naghedi. With over twenty years of experience in accessory design, Sara created a brand that quickly gained recognition in the fashion world. Initially focusing on creating timeless, functional, and sustainable handbags, Naghedi introduced innovative products that blend craftsmanship with modern materials. The brand has become synonymous with quality and style. In 2022, Naghedi began collaborating with artists, launching limited editions that highlight the brand's uniqueness and creativity.

Naghedi's DNA – craftsmanship and sustainability

At the heart of Naghedi are values such as craftsmanship and sustainability. The brand emphasizes creating products that not only captivate with their aesthetics but are also durable and functional.

Craftsmanship as a foundation

Each Naghedi bag is handwoven by skilled artisans in China, an integral part of the brand's identity. This process ensures that each bag is unique, requiring precision and dedication. Hand weaving neoprene—a material typically associated with sports—into luxury accessories has become Naghedi's hallmark.

Sustainability first

Naghedi is committed to creating products that are durable and easy to maintain. The use of neoprene, known for its durability and washability, minimizes the need for frequent product replacement, aligning with the philosophy of sustainable fashion. Although the brand does not hold eco-certifications, its approach to production adheres to principles of responsible design.

Naghedi collections – Functionality and Style for Modern Women

Naghedi offers a wide range of products that combine functionality with modern design. The collections are aimed at women who value style and comfort, regardless of the occasion.

Tote bags

The brand's flagship product is the St. Barths Tote, launched in 2018. This handwoven neoprene bag has become iconic due to its durability and elegant appearance. Available in various colors and patterns, the St. Barths Tote is perfect for both everyday use and special occasions.

Travel accessories

In addition to tote bags, Naghedi offers a wide range of travel accessories, including shoulder bags and clutches. These products feature practical design and high-quality craftsmanship, making them an ideal choice for frequent travelers. With their functionality and elegance, these accessories perfectly meet the needs of modern women who love to travel.

What sets Naghedi apart?

Naghedi stands out among luxury brands due to its unique approach to design and production. What draws attention is the combination of traditional craftsmanship with innovative materials.

Innovative use of neoprene

Neoprene, a material commonly used in sportswear, has been transformed by Naghedi into a luxury fashion element. As a result, the brand's bags are not only elegant but also exceptionally durable and easy to maintain. This innovative approach to materials allows Naghedi to stand out in the luxury accessories market.

Hand weaving as a signature

Hand weaving neoprene is a process that requires precision and skill, making each Naghedi bag unique. This technique, although unpatented, has become an integral part of the brand's identity, highlighting its commitment to craftsmanship and quality.

The future of Naghedi

Currently, Naghedi is recognized as a niche luxury accessories brand that has gained a strong position through quality and a sustainable approach to production. The brand continuously expands its offerings and reach.

Development plans and achievements

In the coming years, Naghedi plans to introduce new designs and colors for its products. The brand continues to collaborate with artists and influencers, allowing for the creation of unique, limited editions that emphasize its innovative character. Through these efforts, Naghedi strengthens its position as a leader in sustainable luxury accessories.