Farm Rio

Farm Rio – the Story of a Brazilian brand merging joy and nature

Founded in 1997 in Rio de Janeiro, Farm Rio embodies the essence of the Brazilian lifestyle, bringing the joy and colors of nature to the global fashion stage. Founders Katia Barros and Marcello Bastos combined their expertise in fashion and retail management to create a brand that reflects the vibrant spirit of Brazil. Initially operating as a small stall at a Rio fashion market, Farm Rio quickly gained popularity with its tropical, colorful designs. Over the years, the brand evolved from a local stall to a global fashion phenomenon, opening its first international store in New York in 2019 and expanding its presence to Europe and the United States.

Farm Rio philosophy – dress in happiness

Farm Rio emphasizes joy and sustainability, evident in every aspect of its operations. The brand strives to celebrate Brazilian culture through unique designs that bring joy and positive energy. Simultaneously, Farm Rio is committed to environmental protection efforts, including sustainable production practices and ecological initiatives.

Joy as the core value of the brand

Joy is a central element of Farm Rio's philosophy. Each collection is designed to evoke smiles and positive emotions. Through vibrant colors and dynamic patterns, the brand encourages embracing the Brazilian lifestyle, celebrating the beauty of nature and the energy of life.

Sustainability and social responsibility

Farm Rio is committed to sustainability, demonstrated through its "1,000 Trees Planted" program, where a tree is planted in Brazil for every sale made. The brand also uses eco-friendly materials, such as organic cotton and recycled polyester, as part of its long-term strategy for environmental protection.

Farm Rio collections – tropical charm for modern women

Farm Rio offers a wide range of products that reflect tropical charm and the joy of life. The brand provides both women's and men's clothing, as well as accessories, footwear, and outerwear. Each collection is designed to combine style with functionality and sustainability.

Women's clothing

In the women's clothing category, Farm Rio offers a wide selection of dresses, jumpsuits, and beachwear, distinguished by tropical patterns and bold colors. Every piece is designed with the woman in mind who wishes to express her individuality and joy of life through fashion.

Accessories and footwear

Farm Rio's accessories and footwear are as distinctive as their clothing. Collections include bags, hats, and shoes that perfectly complement any outfit. These products are made from high-quality materials, with attention to detail, ensuring not only aesthetic appeal but also durability and comfort.

What sets Farm Rio apart?

Farm Rio stands out with its unique approach to design and commitment to sustainability. The brand is known for its bold, colorful, tropical patterns and innovative production practices that blend tradition with modernity.

Unique patterns and colors

What particularly distinguishes Farm Rio are its unique patterns and colors. The brand is a pioneer in using tropical motifs in fashion, allowing its customers to express their personalities and enjoy a life full of colors and unique stories. Each design is carefully crafted to capture the essence of Brazilian nature and culture.

Sustainable production practices

Farm Rio is engaged in sustainable production practices, which include the use of eco-friendly materials and support for local artisans. The brand aims to minimize its environmental impact while offering products that are both stylish and socially responsible.

Farm Rio and future development plans

Farm Rio is currently one of the leading Brazilian fashion exporters, with a growing presence in the international market. The brand continues its expansion while increasing its commitment to sustainable development.

Future plans

In the future, Farm Rio plans further development with a focus on sustainable fashion. The brand also intends to continue promoting its "Dress in happiness" philosophy worldwide.