Brand Frame was established in 2012 in Los Angeles. Since then, it has revolutionized the fashion world by combining urban elegance with a modern lifestyle. It caters to individuals who wish to express themselves through unique styles. Frame creates clothing that highlights individuality while ensuring the highest comfort. It is a brand for those who want to stand out in a crowd without sacrificing comfort.
Frame – design and comfort at the forefront
Frame is distinguished by its unique approach to clothing design. Created for individuals who value both style and comfort, Frame has gained recognition by combining modern technologies with classic design. In 2012, during a fashion show in New York, the brand's designers showcased jeans that became an icon of urban style. This moment marked a turning point in Frame's history, highlighting their ability to anticipate trends and respond to the needs of contemporary consumers.
Why does attention to detail define Frame?
The essence of Frame lies in its conscious approach to design and consistent attention to detail. Since its inception in Los Angeles, the brand has focused on refined cuts, high-quality fabrics, and precise finishing. Every wardrobe piece is created with the aim of combining aesthetics with wearing comfort. Carefully selected materials and thoughtful proportions give Frame's designs a timeless character and modern elegance.
Modern approach to classics
Frame blends Californian ease with European style sensibility. The brand is renowned for its perfectly tailored denim, which has become its hallmark. The collections showcase attention to construction, fit, and comfort. Minimalist forms, clean lines, and subtle details make Frame garments easily adaptable to both everyday and more sophisticated outfits.
Conscious approach to quality
Frame emphasizes the importance of durability and quality craftsmanship. The brand's designs are created with long-term use in mind, aligning with the idea of a more conscious approach to fashion. Instead of seasonal trends, the brand focuses on universal styles and timeless solutions, allowing for the creation of a capsule wardrobe that lasts for years.
Frame collections
Frame offers collections that combine modern elegance with everyday ease. Known primarily for its high-quality denim, which has become its signature, the brand also offers ready-to-wear collections including blazers, shirts, T-shirts, sweaters, dresses, and outerwear. Frame's designs are based on minimalist aesthetics, refined cuts, and carefully selected fabrics. The brand is characterized by the combination of Californian ease with European style sensibility, making the collections both casual and sophisticated, suitable for everyday wear and more formal occasions.
Denim as the brand's foundation
Denim has brought the brand international acclaim. Frame is famous for its perfect fit, variety of styles, and high-quality fabrics. The brand's jeans accentuate the silhouette while ensuring comfort. Classic models are regularly reinterpreted in the spirit of contemporary trends while maintaining a timeless character.
Modern capsule wardrobe
Beyond denim, Frame develops ready-to-wear collections that allow for building a cohesive, modern wardrobe. The designs feature simple lines, muted colors, and luxurious materials such as silk, cashmere, and high-quality cotton. The brand emphasizes versatility and durability, offering clothes that can be combined into various outfits.
What distinguishes Frame?
Frame's history is a story of consciously building a modern premium brand. Since its inception in Los Angeles, Frame has consistently developed its aesthetic, combining Californian ease with European sophistication. The brand has earned global customer recognition through its perfectly refined denim, high-quality materials, and timeless design approach. Frame does not blindly follow seasonal trends. Instead, it focuses on modern classics, refined proportions, and subtle details that give the designs an elegant yet effortless character.
Masterfully refined denim
Denim is the foundation and hallmark of the brand. Frame is known for its variety of styles, precise fit, and carefully selected fabrics. The brand's jeans combine wearing comfort with premium aesthetics, accentuating the silhouette and ensuring freedom of movement. It is the quality of craftsmanship and construction that has earned Frame international acclaim.
Modern elegance in the spirit of minimalism
Beyond denim, Frame develops ready-to-wear collections, including blazers, shirts, sweaters, dresses, and outerwear. The designs are characterized by simple lines, muted colors, and luxurious materials such as cashmere, silk, and high-quality cotton. The brand emphasizes consistency and versatility, creating wardrobe pieces that can be worn for many seasons.
From New York to the world – Frame's global presence
Although Frame was born in Los Angeles, it quickly gained recognition on the international fashion scene. Its collections are present in many locations worldwide, with modern, minimalist designs appealing to customers who value quality and timeless style. Frame consistently builds its position through refined collections, cohesive aesthetics, and a strong brand identity. Instead of following fleeting trends, it focuses on sophisticated simplicity and wardrobe pieces that remain relevant for many seasons.
International character
Frame's global recognition stems from skillfully combining Californian freedom with a European approach to tailoring and detail. The brand is present in key fashion markets, and its collections regularly appear in the offerings of renowned retailers worldwide. With a consistent vision and attention to quality, Frame strengthens its position in the premium fashion segment, attracting customers seeking modern elegance in everyday wear.