Sunspel

Sunspel – the story of a brand that redefined luxury essentials

Founded in 1860 in Nottingham, England, Sunspel is a brand with a rich history dating back to the Industrial Revolution. The founder, Thomas Arthur Hill, was a pioneer in luxury underwear and fine cotton garments. His vision was based on creating high-quality, comfortable clothing from the best available materials, with a focus on craftsmanship and innovation. Key moments in the brand's history include the introduction of one of the first luxury T-shirts in 1947 and the development of the Riviera Polo Shirt in the 1950s, later worn by Daniel Craig as James Bond in "Casino Royale" in 2006. The brand underwent a transformation in 2005 when Nicholas Brooke took the helm, breathing new life into it and expanding the product range.

Sunspel philosophy – quality and comfort as core values

Sunspel has always prioritized quality and comfort as its core values. The brand believes in creating products that are not only elegant but also functional and comfortable. Their design approach is based on minimalism and timelessness, making Sunspel products as relevant today as they were decades ago.

Traditional techniques and modern innovations

Sunspel combines traditional production techniques with modern innovations to deliver products of the highest quality. From the early use of Sea Island cotton to the introduction of cellular cotton fabrics, the brand continually seeks new ways to enhance the comfort and durability of its products.

Collaboration and heritage

Sunspel is also known for numerous collaborations with renowned designers such as Paul Smith and JW Anderson. Their partnership with the James Bond film franchise for the Riviera Polo Shirt is a perfect example of how tradition can meet modernity, creating something unique and iconic.

Sunspel Collections – luxury essentials for the style-conscious

Sunspel offers a wide range of products that combine elegance and functionality. From classic T-shirts to sophisticated polos and comfortable loungewear, each wardrobe piece is carefully designed and crafted from the highest quality materials.

T-shirts and polos

The Riviera Polo Shirt is Sunspel's flagship product, known for its perfect fit and top-quality cotton. The classic T-shirt, introduced in 1947, remains one of the brand's most popular products, valued for its simplicity and wearing comfort. Both products are synonymous with luxury essentials that have stood the test of time.

Underwear and loungewear

Sunspel was a pioneer in introducing luxury underwear to the British market, offering products made from delicate yet durable fabrics. Their loungewear collection combines comfort and style, making it ideal for both relaxing at home and informal outings.

What sets Sunspel apart?

What sets Sunspel apart is its unwavering commitment to quality and tradition. Every product results from a meticulous production process that combines modern innovations with traditional craftsmanship techniques.

Finest quality materials

Sunspel is renowned for using the finest materials, such as Sea Island and Egyptian cotton, which provide exceptional softness and durability. This ensures that their products are not only comfortable but also durable and resistant to the passage of time.

Tradition and modernity

Sunspel skillfully blends its rich heritage with modern trends, making its products timeless. Through collaborations with renowned designers and film icons, the brand continually redefines what luxury means in the context of everyday clothing.

Sunspel – luxurious and environmentally responsible products

Today, Sunspel is recognized as a leader in the luxury essentials category, with a strong international market presence. Sunspel plans to expand its range of sustainable products by introducing new lines made from recycled and organic materials. This ensures that Sunspel remains at the forefront of brands that combine tradition with innovation, offering products that are both luxurious and environmentally responsible.