Staud

Staud – a modern brand merging fashion with vintage

Staud is a fashion brand founded in 2015 in Los Angeles by Sarah Staudinger and George Augusto. Staudinger, formerly the fashion director at Reformation, brings her expertise in creating sustainable fashion deeply rooted in trends to the brand. Staud was established with the aim of providing accessible, high-quality, and stylish women's clothing, focusing on modern femininity and playful, vintage-inspired designs.

Staud – luxury and creativity for fashionable women

Staud emphasizes creating products that are both accessible and aspirational. The brand's philosophy is based on luxurious design, allowing customers to enjoy exceptional products every day. Staud prioritizes creativity by incorporating vintage elements and modern trends into its collections.

Creativity in design

Staud stands out with its innovative approach to design, introducing products that blend modernity with retro elements.

Sustainability

Staud is committed to sustainability, incorporating recycled materials into its collections as part of a long-term strategy to increase the share of sustainable products.

Stylish and functional Staud collections for contemporary women

Staud's offerings include a wide range of products, from ready-to-wear clothing to accessories and footwear. The brand is known for creating collections that are both fashionable and functional, ideal for contemporary, stylish women.

Ready-to-wear clothing

Staud offers clothing collections that combine modern cuts with vintage-inspired elements. The collections are full of vibrant colors and unique silhouettes, attracting women seeking both elegance and comfort. The brand focuses on details such as finishes and material quality, making its products exceptional.

Accessories and footwear

Staud's accessories, including iconic bags, are known for their unique design and functionality. The brand has also introduced a footwear line that perfectly combines comfort and style, complementing the overall look offered by Staud. These products are often chosen by well-known personalities, highlighting their popularity and status in the fashion world.

What sets Staud apart?

Staud distinguishes itself in the market with its unique approach to design and product offerings that are both modern and vintage-inspired. The brand places great emphasis on the quality, creativity, and accessibility of its products.

Unique Design Approach

Staud is known for introducing products that are innovative in terms of design and materials. The brand continually experiments with new forms and textures, allowing it to create products that are both modern and timeless. An example is the use of transparent PVC in bags, which has become a signature of the brand.

Sustainability and ethics

Staud is committed to sustainability by incorporating recycled materials into its collections. The brand collaborates with trusted suppliers who adhere to ethical production standards.

Future plans for Staud

Currently, Staud is a leader in the contemporary accessories and ready-to-wear clothing segment. The brand has gained recognition for its innovative products and exceptional collaborations. In the future, Staud plans to increase the share of sustainable products in its offerings.

Brand development

Staud continues to expand its offerings by introducing new collections and collaborating with other brands. The brand also intends to continue its sustainability efforts by introducing more recycled products and increasing supply chain transparency.