APL Athletic Propulsion Labs

Athletic Propulsion Labs is more than just athletic footwear—it's a statement of style, comfort, and performance. Since 2009, brothers Adam and Ryan Goldston have been crafting a brand in Los Angeles that captivates with its innovative approach to design and functionality. APL combines athletic performance with luxury aesthetics, offering running, training, and everyday footwear loved by professional athletes and global celebrities alike.

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Men
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    - Winter Boots
  - Accessories
    - Caps & Hats
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Athletic Propulsion Labs – an innovative brand from Los Angeles that is redefining athletic footwear

APL was founded in March 2009 in Los Angeles by twins Adam and Ryan Goldston. Both founders were NCAA Division I basketball players at the University of Southern California, giving them a unique insight into performance needs in sports. From the very beginning, APL aimed to create technologically advanced athletic footwear that not only enhances performance but also combines functionality with luxurious design. A pivotal moment in the brand's history was the introduction of the Concept 1 shoes in 2010 with the "Load ‘N Launch" technology, which were banned by the NBA for providing an "unfair competitive advantage." Since then, the brand has evolved, entering the running and training shoe market and gaining recognition among luxury retailers.

APL's Core Values – Innovation and Luxury in Focus

APL emphasizes the fusion of innovation with luxury, forming the foundation of its philosophy. With a unique approach that combines advanced technologies with fashionable design, it has earned a reputation as a leader in the luxury athletic footwear segment. The pursuit of perfection and the constant search for new technological solutions are key values of the brand.

Technological Innovation

One of the most important aspects of Athletic Propulsion Labs' philosophy is the pursuit of technological innovation. The brand is known for introducing the "Load ‘N Launch" technology, which was patented and recognized as groundbreaking in enhancing sports performance. It was this technology that made APL shoes the first in history to be banned by the NBA for providing an unfair advantage.

Combining Luxury with Performance

Alongside technological development, APL places a strong emphasis on aesthetics and luxurious design. Collaborations with luxury retailers and presence in prestigious fashion magazines confirm that the brand effectively combines functionality with elegance. As a result, APL products are chosen by both athletes and celebrities such as Kim Kardashian and Oprah Winfrey.

APL Collections – Technological Masterpieces for the Discerning

APL's offerings include a variety of collections that meet the expectations of both athletes and fashion enthusiasts. Each product line combines advanced technologies with modern design, making APL synonymous with luxury and performance.

Running Footwear

In the running footwear category, APL stands out with models like the TechLoom Pro and TechLoom Bliss. Introduced in 2014, the TechLoom Pro is a lightweight running shoe with a seamless upper made from innovative TechLoom knit. The TechLoom Bliss, launched in 2018, is a slip-on model that combines comfort with modern design. Both models provide excellent fit and support during running.

Training Footwear

In the training footwear category, the TechLoom Tracer, introduced in 2019, deserves special attention. It is a shoe that combines lightness and stability, ideal for various sports activities. With the use of innovative Propelium material, the TechLoom Tracer provides excellent energy return and comfort during intense workouts.

Distinctive Features of APL (Athletic Propulsion Labs)

What sets APL apart from the competition is its relentless pursuit of innovation and ability to blend technology with luxury. These characteristics make APL a leader in the luxury athletic footwear segment.

Load ‘N Launch Technology

The Load ‘N Launch technology is one of the most recognizable elements of the APL brand. Patented in 2010, it provides mechanical support during jumps, resulting in an increase in jump height by up to 3.5 inches. This innovation caught the world's attention when the NBA banned the use of APL shoes in competitions.

Collaborations with Luxury Brands

Simultaneously, APL gains popularity through collaborations with luxury brands such as McLaren Automotive and Lululemon. These partnerships allow for the creation of limited editions that combine elegance and advanced technology, further emphasizing the brand's uniqueness.

APL on the International Stage

Currently, APL is recognized as a leader in the luxury athletic footwear segment. APL continuously strives to expand its offerings and reach. The brand plans further expansion into international markets and the introduction of new innovations in its products. In the future, Athletic Propulsion Labs intends to continue its development towards combining luxury with performance, maintaining its leadership position in the industry.