Fjallraven

Fjällräven – the history of the Swedish outdoor brand

Fjällräven is a globally recognized outdoor brand that originated in 1960 in Sweden. Founded by Åke Nordin, a nature enthusiast and innovator, the brand quickly gained recognition with the introduction of a wooden backpack frame that improved comfort and weight distribution during hikes. From the very beginning, Fjällräven aimed to bring people closer to nature by creating functional, durable, and timeless outdoor gear, perfect for the harsh Nordic conditions. The brand has come a long way from its first product, the wooden backpack, to becoming a global leader in outdoor fashion and lifestyle.

Ecology and ethics in practice – the heart of Fjällräven's philosophy

Fjällräven has always prioritized sustainable development and ethical production practices. The brand is known for using innovative materials and technologies that minimize environmental impact. Fjällräven focuses on creating products that are not only functional but also durable and environmentally friendly, making them an ideal choice for conscious consumers.

High-quality materials

One of the key elements of Fjällräven's philosophy is the use of innovative materials, such as G-1000 – a blend of polyester and cotton that is waxed to enhance weather resistance. This makes the fabric not only durable but also water and wind-resistant.

Commitment to environmental protection

Fjällräven is also committed to environmental protection through initiatives like "The Arctic Fox Initiative," which supports ecological projects. The brand uses recycled and organic materials and employs PFC-free technologies to minimize its carbon footprint.

Fjällräven collections – functionality and style for every travel enthusiast

Fjällräven offers a wide range of products that combine functionality with aesthetics. The brand's collections include outdoor clothing, backpacks, tents, sleeping bags, and accessories, designed with various user needs in mind, from adventure lovers to those seeking stylish everyday solutions.

Backpacks and bags

The iconic Kånken backpacks are one of Fjällräven's most recognizable products. Designed in 1978 to prevent back problems among Swedish students, they quickly became a fashion hit worldwide. Available in many colors and sizes, these backpacks have become a symbol of minimalist design and functionality.

Outdoor clothing

Fjällräven clothing, including the famous Greenland jacket, is designed for extreme weather conditions. Using materials like G-1000 and Eco-Shell, the clothing provides protection against rain, wind, and cold while remaining comfortable and durable. Each clothing item is tested in the Scandinavian wilderness, ensuring its reliability.

What sets Fjällräven apart?

Fjällräven stands out among other outdoor brands due to its commitment to sustainability and innovation. The brand's products are not only functional but also aesthetically pleasing, making them an ideal choice for both adventure enthusiasts and those seeking stylish everyday solutions.

Durability and functionality

A key distinguishing feature of Fjällräven is the durability and functionality of its products. By using materials like G-1000 and Greenland Wax, Fjällräven's clothing and accessories are resistant to harsh weather conditions and intensive use. The brand ensures that every product is maximally functional, which is especially important for active outdoor individuals.

Sustainable production practices

Fjällräven is a pioneer in sustainable development, using recycled and organic materials and PFC-free technologies. The brand regularly audits its production processes to ensure they meet the highest ethical and environmental standards.

Fjällräven's mission

The brand consistently pursues its mission of bringing people closer to nature by offering innovative and durable products. Fjällräven plans further development, focusing on even greater sustainability in its product lines.

The future of the brand

In the future, Fjällräven intends to continue investing in sustainable materials and processes, aiming to become a climate-positive brand. The brand also plans to develop new collections that combine modern design with traditional values, further strengthening its position as a leader in outdoor fashion.