The Upside is an Australian clothing brand, founded in 2014 by Jodie Fried and Amanda Shadforth. The company specialises in creating stylish and functional sportswear, with a mix of fashion and performance. The Upside collections are characterised by modern design, distinctive patterns and high-quality fabrics. The brand is very popular with fitness and fashion enthusiasts, and offers clothing that is perfect for both training and everyday wear.
.Taj
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TajWomen's dress Taj Cristina with a floral print€416.00The lowest price: €570.00Regular price: €570.00 -
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TajWomen's viscose trousers Taj Agneta€328.00The lowest price: €410.00Regular price: €410.00 -
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TajWomen's dress Taj Nikolau€332.00The lowest price: €415.00Regular price: €415.00 -
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TajWomen's shorts Taj Mira€280.00The lowest price: €350.00Regular price: €350.00 -
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TajWomen's shirt Taj Isla€310.00The lowest price: €425.00Regular price: €425.00 -
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TajWomen's dress Taj Stylianos€352.00The lowest price: €440.00Regular price: €440.00
Story of Taj
The Taj brand was established in 2006 from the passion of Italian designer Sabina Crippa for travel and art. Her designs are inspired by the cultures and colors of the places she visited – from India, through South America, to the Mediterranean coasts. Taj is not just fashion, but also a philosophy of life that combines the natural freedom of boho style with elegance and a modern approach to design. The brand is characterized by vibrant colors, hand-crafted embroidery, and details that have made the collections synonymous with luxury resort wear. Today, the Taj brand attracts clients from all over the world who seek not just clothing in fashion, but also a unique experience and a journey through culture and style.
The essence of the Taj brand
The DNA of the Taj brand is a harmonious blend of tradition and modernity. Sabrina, fascinated by the richness of Indian culture, decided to create something that would bridge the past and the future. Each design is a conscious reference to history, but with the contemporary user in mind. The brand consistently strives for its clothes to be not only beautiful but also functional, which is reflected in every detail.
Eclecticism in every inch
Taj is renowned for its ability to combine diverse styles. An example can be found in collections that blend delicate silks with raw linens, creating unique combinations. Every wardrobe element is thoughtfully designed to be mixed and matched in various ways, allowing clients to express their individuality.
Sustainable development
The brand places a strong emphasis on sustainable development, which is evident in the choice of materials and production processes. Taj collaborates with local artisans, supporting traditional weaving techniques and ensuring fair working conditions. As a result, every purchase is not only an investment in fashion but also in the planet's future.
Taj's collection– from everyday styles to evening creations
Taj's clothing responds to the needs of modern women who seek comfort without sacrificing elegance. The brand offers solutions for every occasion, from everyday styles to evening creations, always with attention to the smallest detail.
A tribute to minimalism
Simple cuts, neutral colors, and high-quality materials make every piece of Taj clothing a timeless wardrobe element. These clothes are ideal for work but equally suitable for evening outings.
Inspired by nature's colors
The brand offers clothing inspired by the colors of nature, full of warm shades and organic fabrics. Designs from this collection are perfect for summer days, offering breathability and lightness. Each element is designed with maximum comfort in mind, without losing style.
The uniqueness of the Taj brand
The story of Taj is a tale of how traditional craftsmanship can find its place in the modern world. The brand has gained recognition for its ability to reinterpret classic patterns in a way that attracts contemporary audiences.
Handcrafting as an asset
Every Taj product is created with attention to detail, made possible by handcrafting. This practice not only highlights the uniqueness of each piece but also supports local communities that pass down their skills from generation to generation. Thus, the brand offers products that are not only beautiful but also rich in history.
Innovative approach to tradition
The Taj brand is not afraid to experiment, introducing modern technologies to classic designs. An example is the use of modern dyeing techniques that allow for incredible color effects while maintaining the traditional character of the fabrics.
A Future full of possibilities – the impact of the Taj brand
The Taj brand has already established a strong position in the market, and its products are valued by customers worldwide. By combining timeless elegance, unique details, and quality craftsmanship, the brand's collections appeal to those seeking more than just fashion – those who wish to express their style and personality. The innovative approach, courage in experimenting with form, and deep commitment to sustainable development ensure that Taj not only meets the needs of contemporary consumers but also sets new standards in the industry. All this allows us to look to the future with confidence that the brand has the potential to become a true leader on the global fashion scene and inspire future generations.