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Assos
Assos

Assos, founded in 1976 by Toni Maier-Moussa in Ticino, Switzerland, is a symbol of passion, movement, and groundbreaking innovation in cycling apparel. The brand, which was the first to introduce Lycra shorts, opened a new chapter in cycling comfort and performance. With advanced technology and premium materials, Assos provides clothing designed for exploring routes—from mountain switchbacks to urban challenges—meeting the expectations of both professionals and cycling enthusiasts.

Assos

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