Adidas x Parley – brand that supports nature
One of the greatest problems of the planet is the waste contamination. Innovation is the solution. Adidas is aware of this fact and is changing for the better. Despite the mistakes of the past, Adidas doesn’t stop fighting for Earth. Nowadays, thanks to the sustainable approach to the production processes and social responsibility, it produces innovative products for sportsmen.
Adidas x Parley is a partnership created to protect our planet. Both brands have been working to raise people’s awareness of the ocean pollution. They have been introducing eco innovations into the supply chain and designed clothes and footwear made from recycled plastic. Anyone who wears Adidas x Parley supports the brands’ innovation.
Adidas x Parley shoes – Collection for the Oceans
The cooperation started from the innovative shoe design that was presented to ONZ in 20215. The project was made from recycled plastic collected on islands, beaches, coasts and seaside town. The material was transformer into poliester fibers and used to produce sports clothes and shoes by Adidas x Parley. All thanks to “Parley for the Oceans” initiative that was founded by Cyrill Gutsch in 2012. Its mission is to raise awareness of the beauty and fragility of the ocean ecosystem. He also aspires to take innitiative actions that influence introducing positive changes. Since forming an Alliance with Adida, Parley has been actively taking steps to reduce the ocean pollution.
Better fashion – Adidas x Parley for the oceans' sake
Adidas x Parley shoes became the symbol of the brands" partnership. Designing them took only 6 six days, but they were of great importance to the ocean’s ecosystem. The shoes’ prototype is the symbol of the common involvement in the protection of oceans and animals that inhabit coasts and oceans. Immediate reaction and the investment in research and development contributed to the innovative combination of technology and care for nature. That inspired Iris Van Herpen, well-know Dutch fashion designer, to introduce eco innovations into haute couture. Van Herpen loves freedom and independence that characterizes Adidas x Parley products. You can also support the planet and choose Adidas x Parley - Terrex Free Hiker. These shoes are not only made from recycled materials but they’re also ergonomic. You can be sure that they keep the ankle stable. They also ensure comfort regardless of the sport activity. Universal design will serve you well during rainy days or outdoor trips. Support the brands’ mission and choose the eco-friendly solutions before it’s too late.
