Fjällräven – outdoor in a classic style

Founded between mountains, forest and sea, the brand has attracted a loyal fan base since its creation. Above all, this is due to the quality, but also to the brand"s philosophy. The Swedish company Fjällräven has set itself the goal of making nature more accessible to everyone, which it has been successfully achieving. With a focus on simplicity and practicality, it has continuously proven that it is possible to create high-quality clothing with respect for nature. Throughout its journey, Fjällräven is guided by three principles.

1. Developing functional, durable outdoor equipment.

2. Acting responsibly towards nature, animals and people.

3. Inspiring and developing passions for the outdoors.

Everything we do affects the environment. This is well known to Fjällräven, which strives to reduce its negative impact on the environment as much as possible. Nature is critical not only during the production process, but also in the choice of materials and the location of production. The Fjällräven brand is committed to innovation and adaptation - it is constantly developing and trying to improve its solutions with the principle "there is always room for improvement". A priority that influences the company"s sustainability drive is the durability of its products. To ensure that their life cycle is as long as possible and that they can provide you with optimum protection from the cold or rain, it is worth knowing the care and repair rules, which you can find on the manufacturer"s website in English. After all, Fjällräven clothing is not just about clothes, but also about the memories of a campfire with friends in the forest or a summer camping trip.

Fjällräven draws its inspiration mostly from nature. It also plays a large role when it comes to the choice of materials for the company"s products. Performance, qualities and the chemical composition of the material are of great importance. These are balanced by functionality. Preferred materials include wool, cotton and down, but also synthetics with the right properties to meet the challenges of any trail you undertake. All materials come from verified, traceable sources that counteract the inhumane treatment of animals. This is ensured through strict control of suppliers and subcontractors in the production chain. All Fjällräven garments such as jackets, trousers and backpacks are created with sustainability in mind.