BOGNER FIRE+ICE

BOGNER FIRE+ICE – a German brand combining sports functionality with urban style

BOGNER FIRE+ICE is a unique line from the Bogner brand, founded in 1932 in Munich by Willy Bogner Sr. FIRE+ICE debuted in 1989, inspired by the 1986 film "Fire and Ice," directed by Willy Bogner Jr., a former Olympic skier and director. From the very beginning, the brand has combined functionality with elegance, with a mission to create ski apparel that not only meets the demands of athletes but also attracts younger, more daring generations by blending sporty style with urban fashion.

Philosophy of BOGNER FIRE+ICE – Functionality and Fashion in Focus

The BOGNER FIRE+ICE brand emphasizes the combination of functionality with fashion, which is its core value. The brand strives to create clothing that not only meets technical requirements but also addresses the aesthetic needs of its customers.

Functionality as a Foundation

Functionality is the main aspect of BOGNER FIRE+ICE's philosophy. The brand's products are designed with the highest performance in mind, as evidenced by numerous innovations such as the introduction of stretch materials and technical membranes that provide protection against weather conditions.

Urban Fashion in a Sporty Edition

The second aspect of BOGNER FIRE+ICE's philosophy is the integration of urban style with sportswear. FIRE+ICE collections offer modern designs and bold colors that perfectly fit urban fashion trends while maintaining the functionality necessary for winter sports.

BOGNER FIRE+ICE Collections

The BOGNER FIRE+ICE brand offers a wide range of products that combine technology and style. From ski apparel to urban jackets and accessories, each collection is carefully designed to meet the demands of the most discerning users.

Skiwear – The Essence of Technology and Fashion

The skiwear collection is a unique blend of advanced technology and modern design. Products like FIRE+ICE ski jackets offer waterproofing up to 20,000 mm and are tested in extreme conditions, ensuring excellent protection on the slopes. With the use of stretch fabrics, this clothing not only protects but also provides freedom of movement.

Urban Outerwear – Style for Every Occasion

The urban outerwear line is a proposition for those who value style and functionality in everyday life. The jackets and parkas in this line are made from weather-resistant materials, and their design is inspired by urban fashion, making them an ideal choice for everyday wear, regardless of the weather.

Distinctive Features of the BOGNER FIRE+ICE Brand

The BOGNER FIRE+ICE brand stands out not only with innovative products but also with a unique approach to design and production, making it a leader in the sports and fashion industry.

Technological Innovations

One of the key distinguishing features of the brand is its technological innovations. BOGNER FIRE+ICE was a pioneer in using stretch materials in ski apparel as early as the 1950s, and today it continues this tradition by introducing advanced membranes and techniques such as seam welding and laser cutting, which enhance the durability and functionality of its products.

Combining sports with fashion

The second distinguishing feature of BOGNER FIRE+ICE is its ability to combine sports functionality with urban fashion. This has earned the brand recognition among both athletes and fashion enthusiasts, as evidenced by numerous awards and accolades at international fairs such as ISPO in Munich.

BOGNER FIRE+ICE – leader in the luxury sportswear segment

Currently, the BOGNER FIRE+ICE brand is recognized as a leader in the luxury sportswear segment. In the future, the brand plans to continue investing in sustainable development, increasing the share of eco-friendly materials in its collections to 50% by 2030, as part of its strategy for the coming years.