Cashmere theory
When the fashion industry was getting out of slump and noticed the need to change the attitude towards the sustainability, Allude understood this need from the very beginning of its existence. While almost the whole fashion industry follows fair fashion trend and uses “less waist” as the element of its marketing, Allude has been fair for aImost three decades and ethics together with honesty have always been the part of the brand’s policy, both in 1992 and 2020. How is that possible?
According to Allude’s philosophy, the owner of luxury clothes enters a specific relationship with their apparel. Allude creates cashmere pieces that are at the same time delicate, stylish, and elegant. They feature a subtle combination of minimalism, comfort and luxury. Since 1993, Andrea Karg and her team have been responsibly designing sophisticated and durable cashmere fabrics.
They aim to create everyday cashmere apparel that will serve you well on various occasions. Allude wishes to design clothes that will remain in impeccable shape for many years. The brand uses its 30 years of experience and creates sustainable and durable fabrics. They never wished to become the biggest producer, but they always wanted to design the most beautiful pieces. Buying these cashmere works of art, you will become the part of this exceptional brand and community.
Allude always cared about sustainability, therefore, all products made from 100% cashmere have OEKO-TEX® certificate. Allude also set up a "clinic for cashmere” in Munich that offers washing, drying, gentle steaming, and de-fuzzing of cashmere clothes signed with ALLUDE or any other brand. According to Allude’s philosophy, it’s better to buy less and choose refined fabrics like cashmere. Cashmere is the new era of elegance. New era of sustainability. New era of responsibility. New era of quality. Cashmere is classic, sophisticated and features the best quality. It’s both minimalistic and follows the latest trends in fashion. Cashmere clothes are timeless, casual, luxury, and carefully manufactured. Cashmere is just like you. See the unique collection Allude and discover that quality equals fashion.
