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Athleisure

New trends in fashion: Athleisure

Sporty style have been popular since a couple of seasons. Fashion enthusiasts design creative interpretations and we are wondering what’s allowed and who can experiment. Wanna find out more about the origins of the trend? Read below.

Adidas by Stella McCartney

What is Athleisure?

"Athleisure" is a combination of two words: "athletic" and "leisure". These two expressions refer to sport and free time and they both perfectly define the essence of the trend.Currently, we can observe that the trend is spreading everywhere and can be noticed on the streets and Instagram photos from all over the world. It became a very important part of the fashion and can be treated as a separate category. You can see athleisure on fashion channels on TV or social media, it surely became a very prominent element of pop culture. Growing demand for designer sneakers and upmarket tracksuits turned everything upside down.


P.E Nation

Athleisure on catwalks

This phenomenon could be observed during this year fashion show in New York and Paris. Suddenly, fashion capitals famous for avant-garde style, presented practical (but not boring!) and sporty collection. Some brands received an enormous media coverage that was close to frenzy. Supreme store in Los Angeles is constantly visited by crowds of clients, security guards let in only a couple of people at a time as if it was a an exclusive club. During MSBHV fashion show in Paris, the hall was filled to capacity. The brand presented logos, tight-fitting leggings and tops inspired by sports underwear, these items are now worn by Kylie Jenner and other famous celebrities. The metamorphosis of such fashion houses as Balenciaga or Fendi caused an incredible excitement. Fascination with the Eastern Bloc, garish tracksuits and ‘’ugly shoes” don’t appeal to the fans previous seasons. Other iconic brands including Y3 or Adidas by Stella McCartney specialize in sports clothes designing and they’re much more than Gucci sneakers or Kenzo sweatshirt with a logo. These clothes are perfectly made and meet the highest demands, anyone who tried them on can confirm this.


No Ka'Oi
No Ka'Oi

Why Athleisure?

Why do we love athleisure? Because it’s comfortable of course! It also features technologies, lightweight fabrics, cuts that don’t require ironing and colors that can be either lurid or minimalistic. Athleisure is about panache and modern look. This trend seems to dance to a different beat but in fact it perfectly meets our needs. It’s cut out for people who travel, practice sports and appreciate comfort. It’s a perfect choice for those who don’t have time for buttons and prefer zip closures. Athleisure is an answer to a modern fashion for active lifestyle featuring a combination of comfort, interesting design, and chic.

No holds barred

This trend might seem controversial but it’s always safe. Fashion changes every season, but athleisure has its own style. No holds barred, sneakers can be paired with an elegant suit, evening dress might be combined with a baseball cap. Summer collections feature lurid colors, white, contrastive inserts, graphics and logos. Athleisure is about small details and interesting technical solutions, unusual pockets, hidden zip closures and reversible pieces. Practical style, comfort and a surprise look in one.

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