In a simple way, the Dondup brand proves that fashion is more than just clothes. It builds its identity around a community united by sharing the same values. There is more at the heart of its creation than just passing trends. Dondup stands out above all for its timeless elegance and outstanding craftsmanship. With unparalleled quality and original style, the brand is constantly blazing new trails. The motivation, however, is not the pursuit of profit, but respect for other people and offering them the best quality clothing.

"All people are equal, regardless of faith, colour or race. What matters is a person"s intentions and what actions they take."

Guided by the principle of the Buddhist Lama, Mingyar Dondup, the brand"s founders, Massimo Berloni and Manuela Mariotti, have created a universal brand that can be worn by anyone. Dondup has thus become one of the most interesting interpreters of contemporary fashion. Classic denim has returned to its central place, this time symbolising authenticity, innovation, a rebellious spirit and clarity in thinking about the reality around us.

Each Dondup collection is a separate chapter of a single, perfect novel. The whole is guided by a clear vision, according to which contemporary style is interpreted - this has been the brand"s intention since 1999. Italian quality quickly became a success, but it was not until 2016 that the first flagship shop was opened in the luxury district of Milan. With this, Dondup has established itself as one of today"s most recognisable brands. Today, the company is not only committed to creating careful, quality-focused and detail-oriented garments, but also relies on innovative ideas that, together with traditional perfectionism, create the perfect combination. The Dondup brand stands out for its unforced elegance. However, it is timeless and versatile enough to suit your needs.

Denim Dondup represents much more than a fabric - it is about a true passion and heritage from which everyone"s individual style grows. Denim is the pillar of a brand whose future is focused on growth. Although Dondup relies on traditional craftsmanship, what pushes the brand forward is the desire to make fashion history. The future-oriented vision is constantly being realised in many organisational areas, including when it comes to Dondup clothing. The latest collection is a prime example of how the brand is looking beyond its time. You can match Dondup"s sweatshirts, T-shirts, shorts and trousers with your everyday ensembles as well as your out-of-town trips. You can also take Dondup clothing with you on the go or wear it around the house - go for comfort in great style.