Rivalry, passion and noblety; that’s the essence of the brand that was set up in 1984. Lando Simonetti, Argentine visionary and the founder of the La Martina empire, wanted to create successful brand based on traditions and family heritage. He managed to combine polo with prestige, luxury and experience that are valued all over the world.
La Martina is a family business that was set up in the 80s of the last century. The company started as a producer of high-quality leather shoes for playing polo. Goods manufactured by La Martina were appreciated by the users which contributed to successful development of the brand. The brand puts emphasis on sportswear, mainly headwear and classic t-shirts with characteristic collars. The timelessness of La Martina clothes prevails over passing season trends. However, not only good cuts, fabrics and design made the brand popular. The owners of La Martina focused on their exceptional recipients; polo players. They decided to base their business on values followed by players of this royal sport. Respect for the rules and opponents, honor and above all integrity and cooperation; thanks to following these rules, the brand can be proud of its incredible success.
Polo is an elite discipline that originated from ancient Asia and was brought to other continents at the time of colonization. It became widely popular in Argentina. The game takes place on a lawn; two teams made up of four players attempt to hit wooden ball into the opposition’s goal. They use long sticks called mallets. Despite many fans, the sport isn’t very popular in other countries. Therefore, La Martina wants to promote Argentine sport by supporting tournaments all over the world.
La Martina is not only for polo players; it also meets the preferences of customers who value exceptionality and classic style. Stylish collections are popular every season and are chosen by customers who appreciate high-quality and unique solutions. Collections for men, women and kids are sold in almost 100 showrooms and some multi-brand premium stores located on 5 continents.
