Lacoste

The story of Lacoste – from iconic crocodile to global style icon

In 1933, René Lacoste, a world-renowned tennis player, revolutionized sports fashion by creating the first polo shirt with the distinctive crocodile logo. This innovation not only changed the rules on the courts but also defined a new standard of comfort and elegance. Today, Lacoste is synonymous with class and sporty chic, blending tradition with modernity. The brand continually seeks new solutions to meet the demands of contemporary users while maintaining its unique heritage.

Lacoste – elegance and functionality

The essence of Lacoste lies in the combination of elegance and functionality, evident in every aspect of the brand's operations. For years, Lacoste has strived for harmony between style and comfort, reflected in clothing designs that are both practical and aesthetic. This approach makes Lacoste products a popular choice among both athletes and fashion enthusiasts.

Iconic polo – more than just a shirt

The classic Lacoste polo, known by the number L.12.12, exemplifies how simplicity can become iconic. Made from lightweight, breathable piqué cotton, it provides comfort even on the hottest days. Thanks to its versatility, the Lacoste polo is an essential wardrobe piece both on the court and in casual outfits.

Traditional design and new technologies

Lacoste continually introduces innovations, such as collections featuring Ultra Dry technology, which ensures quick moisture-wicking. This blend of traditional design with modern technologies guarantees that Lacoste products meet the expectations of even the most demanding customers.

Lacoste collections – from tennis courts to everyday challenges

Lacoste offers a wide range of products that cater to the needs of both athletes and those who value stylish looks in everyday life. Whether you need clothes for training or meeting friends, Lacoste will meet your expectations.

Sporty elegance

Lacoste collections are an excellent choice for active users. The use of technologies such as Ultra Dry and Taffeta ensures not only comfort but also optimal performance during workouts. The clothing in this line is also characterized by modern design, perfectly aligning with current trends.

Casual with character

Lacoste's collections are the perfect blend of freedom and sophistication. Products in this category, such as sweatshirts and sneakers, are ideal for everyday styles, offering both comfort and style. The use of high-quality materials guarantees durability and comfort in use.

What sets Lacoste apart?

The story of Lacoste is a tale of relentless pursuit of excellence. The brand is not afraid to combine traditional values with modern technologies, making it unique in the fashion market.

Innovative approach to ecology

Lacoste is committed to sustainable development by incorporating recycled materials into its collections. An example is the Save Our Species line, which not only promotes the protection of endangered species but also uses eco-friendly fabrics, reducing environmental impact.

Collaboration with artists and designers

Lacoste regularly collaborates with renowned artists and designers, creating limited collections that combine sporty style with artistic expression. Initiatives like the collaboration with Jean-Paul Goude demonstrate that Lacoste can surprise and inspire while staying true to its roots.