Napapijri is a Finnish word which means Arctic Circle. It reaches the 66° 34’, the latitude which is the “border” of the polar night. Napapijri was born in such harsh conditions. Since the beginning Napapijri was hugely appreciated by travelers who wanted to discover the undiscovered. Napapijri, an outdoor apparel manufacturer has a rich history and an interesting philosophy. Napapijri believes that traveling boosts personal development, and development is knowledge.This knowledge allows Napapijri to widen its horizons and create trendy yet functional products. First projects of the brand appeared in the early 90s in Aosta, Italy and gained appreciation throughout Europe in no time. Napapijri wants to create aesthetic, sturdy and reliable apparel for the fans of traveling and big adventures. But the brand is not only about the professional clothing for travelers and conquerors. Its wide range of products also includes casual garment, perfect for urban environment or an active weekend.

There are many types of journeys. The most important ones help us to discover ourselves and what we strive for in life. There is no scheme to follow that tells us what we want to achieve; each and every person has to find their way. Napapijri draws inspirations from this philosophy and wants to take part in your journey. Every journey starts with a riveting story... Napapijri started in 1987 in the shadow of the highest peak Europe-Mont Blanc. Italian craftsmen created travelling bags that revolutionized sports fashion. He combined sophisticated technical fabrics with a stylish design. Napapijri gets inspired by the image of great explorers from 20th century who devoted their life to travelling that affect humankind.

In 1990 the sport-casual fashion market was conquered by Skidoo, an iconic Napapirji jacket. This piece was so popular and succesful that the founders decided to create pants, tops and accessories that would refer to Skidoo with their design. In 1997 one of the most important stores of the brand was launched (in Chamonix). A year later, the brand made its debut on the Japanese market. From 2002 Napapijri offers kids" clothes collections, which are smaller versions of the apparel for adult customers. In 2003 Skidoo jacket became “the star” of the new collection which was created as a result of a collaboration with Karl Lagerfeld. Since 2007 Napapijri"s designers also create extremely comfortable casual and trekking shoes. However, Napapijri’s expansion has no end! Beside wider range of products, the brand also reaches out further and further. In 2009 50th store was opened, three years later there were already 100 of them!