Sease: New definition of luxury
The story of the Sease brand begins with two brothers, Franco and Giacomo Loro Piana, who decided to bring a new vision to the world of fashion. The Loro Piana brothers, who come from a family with a rich tradition in textiles, wanted to create something unique that combined their passion for sailing, nature, high quality and elegance. The Sease brand was officially launched with the aim of creating clothing that would meet the demands of both the outdoor adventure world and everyday urban life. A key element of the Sease philosophy is to balance traditional Italian elegance with modern, functional elements. From the outset, Sease focused on using innovative fabrics and technologies, such as water- and wind-resistant textiles that provide comfort and breathability. Their products have gained recognition for their combination of functionality, comfort and style, which has attracted the attention of outdoor enthusiasts.
Sease: Timeless Elegance and Functionality
In a fashion world where luxury often goes hand in hand with extravagance, the Sease brand is a refreshing exception, proving that true luxury can be both elegant and environmentally conscious. These are the main characteristics of the brand:
- A Fusion of Italian Elegance and Modern Functionality: Sease combines traditional Italian elegance with modern, practical elements. This unique combination makes their garments both stylish and functional, ideal for outdoor enthusiasts.
- Innovative materials: the brand uses advanced technologies and innovative materials, such as water- and wind-resistant fabrics that also allow the skin to breathe. This increases the comfort and functionality of their products.
- Eco-friendly approach: Sease places a strong emphasis on sustainability and ecology. They use environmentally friendly materials and aim to minimise their carbon footprint, reflecting the growing environmental awareness in the fashion industry.
- Luxury and Durability: Sease products are characterised by high quality workmanship, which ensures their durability. This is in line with the idea of slow fashion, i.e. creating garments that last for years, rather than following fast trends.
- Commitment to the Environment: Sease not only creates environmentally friendly products, but is also involved in initiatives to protect the environment, especially the marine environment.
Men's Style for Any Occassion: Jackets and Sweaters by Sease
Sease men′s jackets and jumpers are the essence of what the brand has to offer in terms of functionality, style and sustainability. Sease jackets are made from advanced materials that provide protection from harsh weather conditions while remaining breathable. The materials are often waterproof and windproof, ideal for all kinds of outdoor adventures. Designed with diversity of use in mind, Sease jackets work well for both outdoor activities and everyday urban use. Their elegant design is combined with practicality, making them the perfect choice for men who value versatility. Sease jumpers are typically made from premium materials such as merino wool or cashmere, which provide unparalleled comfort and softness. These are durable materials that perform well in a variety of conditions. Each Sease jumper is the result of high-end craftsmanship, with visible attention to detail and finish. The Italian design and craftsmanship of the garments is clearly noticeable in every piece.
