Hot summer 1971. The best known artists and admirers of fashion and style relax on hot Saint-Tropez beaches. They wear tight-fitting swimming trunks in subdued colors. Calm and carefree holiday relax is going to be interrupted soon. Here comes the revolution - Fred Prysquel. His story seems to make no sense. Journalist describing car racing who changed the image of fashion? An individual whose vision was accepted without opposition? Avant-garde desired by everyone? And yet Prysquel’s example proves that anyone should follow their dreams and do everything with love.

Love played a huge role in his life. When Prysquel came to the coast of France, he met a beautiful woman and fell in love. He wanted to attract her attention and took a few souvenirs from his travels; colorful fabrics, two pairs of scissors, his interest in tailoring and head full of ideas. Vilebrequin sew modern and incredibly colorful swimming trunks inspired by the style of American surfers. He didn’t expect that his designs would achieve such a success. He did not only win the heart of beloved woman but also charmed a group of admirers. His brand quickly achieved international success and became recognizable.

Fred Prysquel created “cool look”. Shortly after his spontaneous debut Prysquel opened his first clothes boutique. To achieve full success he needed only a name. He picked Vilebrequin which is not a random name; Prysquel was for years involved in car industry. He paid special attention to technology novelties and car parts. Vilebrequin in French means... crankshaft. “This technical word sounds great”; explain the owners of the brand.