Bogner - the brand that lives up to your expectations
Bogner is the synonym for sporty elegance, which looks great not only on the ski slope but also when going outdoors in the spring. However, exclusive style and comfort are not the only important priorities for the brand′s creators - first-class protection against the cold and rain also counts. Whenever you leave the house, a men′s or women′s Bogner jacket will prove to be the perfect support: a Bogner rain jacket will protect you from the rain, and a down jacket from the winter cold. The brand′s contemporary designs, such as sports dresses and modern rain jackets, would not have been created if it were not for a 90-year tradition.
It all started with a small production facility in Munich. Over the years, it has evolved into an international company with a worldwide reputation. Refined designs include sports dresses and women′s and men′s exclusive rain and down jackets. What sets the brand apart from other sportswear brands is its combination of functionality and timeless style. A love of sport and fashion has resulted in many spectacular collections from Bogner - start compiling your unique wardrobe now.
Bogner — exclusive women's and men's jackets designed for professional users
For decades, Bogner has been second to none in the field of exclusive sportswear. The first collections were born out of a passion for ski jumping and cross-country skiing. Multiple tournament winner in these sports, Willy Bogner, decided in 1932 to make a business decision to get involved in his beloved sport. This is when the import of ski equipment and knitwear began. After four years, the company gained the opportunity to provide clothing for the German national team for the Winter Olympics. The collection was signed with Bogner′s name. These activities gave rise to a company that today offers clothing of the highest sporting quality. The ski jacket is just one item of clothing, the design of which is constantly being upgraded to meet the high demands of athletes. For many years, winter sports fans have been relying on the brand′s solutions, and the Bogner jacket has become synonymous with sporting tradition.
Under the supervision of Maria Lux, Bogner′s wife, the brand′s premiere Bogner sports fashion show took place in 1948 - the ski jacket and other garments were bold designs that combined unique style and functionality. In 1950, the original production facility was transformed into a modern company headquarters and Maria set about reorganising the Bogner brand. When she first presented stretch trousers, she sparked a sensation. The tight-fitting trousers with stirrup made them a worldwide bestseller. In 1950, Maria appeared on the cover of GRAZIA with her favourite model, Elfie Wildfeuer, presenting the Bogner ski collection. Since then, the silver "B" has become a recognisable symbol of the brand. The unique emblem also embellishes other items of clothing, including men′s baseball caps, sports shoes, sweatshirts and dresses.
The development of the Bogner brand — shoes and clothes for athletes
In the 1970s, the team was joined by Willy Bogner Jr. - an accomplished skier. He began his career in the family company by supervising the production of clothing collections and advertising. Under his leadership, the first branches were opened in the United States and Switzerland. At the end of the 1970s, Bogner Junior′s involvement resulted in the creation of entirely new collections. Dedicated to the game of tennis and golf, men′s and women′s sports dresses and baseball caps have become iconic pieces. They will work well both for training and when going out in the city. After the death of his father, Willy Jr. took over the management of the company. In turn, his wife Sonia became the person responsible for designing the women′s collections. In the following years, the first licensed lines appeared - Bogner Eyes or Bogner Parfumes. In 1986, the popular Bogner Fire+Ice clothing line also made its debut. Numerous international awards, new brand lines, star emblems or memorable fashion events confirm the forward-looking vision of the Bogner brand - shoes and clothing, with their unique design, have stood out for more than 80 years.
Sport and style by Bogner for summer
This year’s collections focus mainly on timeless elegance, practicality and natural fabrics. This has resulted in a line of clothing that resembles the authenticity of one’s own experiences. Among the latest suggestions, you will mainly find women′s and men′s jackets, jumpers, sweatshirts and waistcoats. The summer collection also includes comfortable shorts, simple dresses and T-shirts that you will love. Open yourself up to new experiences this coming season! The precisely made garments will provide unprecedented comfort during your favourite activities. They will also perform in urban style, guaranteeing comfort in all conditions. Durable fabrics and innovative designs allow you to create timeless ensembles. Complete your wardrobe with the Bogner brand!
The exclusive women′s and men′s offers from this premium brand have long occupied a podium position in the luxury clothing market. This season, the Bogner brand celebrates its 90th anniversary. This makes this year′s collection even more special, with the brand′s iconic style being reinterpreted. Not only does Bogner provide a great selection of styles in joyful, dynamic colours, but it also focuses on casual, timeless cuts and comfort that will help you relax in nature. In addition, all the shoes from Bogner’s latest collection will not only enrich your everyday wardrobe, but also complete the outdoor experience. New styles, amazing colours and premium materials - these are the classics by Bogner.
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