The brand is famous for soft fabrics that emphasize a feminine silhouette. It’s a combination of indie style and casual attitude to fashion that are reflected by the names of the brand’s style: Looker – tight-fitting jeans and The Runaway - flare jeans, both appeal to a huge group of women. Mother is directed by spontaneity and became a lifestyle brand that every year presents four collections which are characterized by jeans, sports clothes, outerwear and accessories.
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Mother-not only about trends
Mother was created to cater for women who want to stand out from the crowd. Its founders Lela Becker and Tim Kaeding draw their inspirations from the 70s style and California where they spent their youth. Their designs reflect the freedom of being oneself accentuating the need of rebellion. Mother is famous for soft fabrics that perfectly emphasize feminine silhouette. The brand represents indie style emphasizing spontaneity and slightly negligent attitude to fashion and trends. Non-chalant and off character of the brand doesn't stop it from reaching a wide range of customers. Mother refers to American tradition which is reflected in original prints, Indian tassels or cowboy studs. As a lifestyle it offers four collections a year including jeans clothes, sportswear, outerwear, and accessories.