Mother was set up in 2010 in Los Angeles by Lela Becker and Tim Kaeding who were determined to create new outstanding brand. It reflects 70s fashion trends that were all the rage in California. Mother collections represent freedom and teenage defiance and rebellion. The brand is famous for soft fabrics that emphasize a feminine silhouette. It’s a combination of indie style and casual attitude to fashion that are reflected by the names of the brand’s style: Looker – tight-fitting jeans and The Runaway - flare jeans, both appeal to a huge group of women. Mother is directed by spontaneity and became a lifestyle brand that every year presents four collections which are characterized by jeans, sports clothes, outerwear and accessories.

The latest collection is characterized by classic denim, tassels, studs, cream jeans and t-shirts with original prints inspired by West USA, ex: big cacti that are characteristic for Arizona landscape.