Opening Ceremony
Opening Ceremony was set up in 2002 roku by two friends from UC Barkeley. Their passion for travelling, art and fashion is reflected in their project. Carol Lim and Humberto Leon got inspired by their trip to Hongkong and decided to give up on their jobs in corporations. They opened a small shop in New York that gave rise to a huge chain of stores in New York, Los Angeles, fashion house in Tokyo, showroom and online stores.
Opening Ceremony has an international attitude to business. They collaborate with fashion designers and turn their salons into souvenir markets and a places where young talents from all over the world can show their abilities. Brand puts emphasis on teamwork and creativity that goes beyond the world of fashion. Opening Ceremony collaborates with such brands as Rodarte, Topshop, Pendleton and Maison Martin Margiela or Spike Jonze, Terence Koh and Chloë Sevigny. In 2011 Carol and Humberto became creative directors of Kenzo where they started a new chapter in the world of fashion.
New York
Opening Ceremony New York is the first shop opened by the brand where its spirit and values are present and visible. Located between Soho and Chinatown, it became the bustling centre of the neighborhood. OCNY was opened in 2002 and it quickly became a place where artists, fashion designers and friends met and supported the brand’s concept. The original store features a shoe gallery, corner for kids, bookshop and four floors of womenswear where you can find clothes by such fashion designers as Alexander Wang, Proenza Schouler, Rodarte, Patrik Ervell, Pamela Love and other young talents.
Los Angeles
In April 2007 Opening Ceremony opened its store in Los Angeles. It’s located in former Charlie Chaplin’s studio dance and its interior is inspired by the culture of Carol and Humberto teenage years. It is a series of designer shop-in shops where you can buy clothes by such fashion designers as Acne, Mayle, Topshop, Alexander Wang, Band of Outsiders and D.A.P. Are you in need of unique accessories? Los Angeles store offers shoes, bags and jewellery by Carrie Imberman from legendary boutiques from z Kentshire in New York.
Tokio
In April 2013 roku Opening Ceremony opened its new salon in Tokyo, Hello Kitty was the special star. The store is located in four-storey building , 13 000 m2. It’s located on the most popular street in Tokyo where its eclectic style draws the attention of passerby. To celebrate the opening of the store, many famous brands, for example Kenzo, Rodarte, Pamela Love, Peter Jensen and Band of Outsider designed new, exclusive product lines. OC cooperated with Japanese model and actor Kiko Mizuhara. The salon also offers men’s and women’s collection designed together with Chloë Sevigny, Yoko Ono, Adidas Originals, DKNY and G.V.G.V.
Another Opening Ceremony salon was located in Shinjuku train station as a symbol of the passion for travelling that is so important for the creators of the brand. The store stocks brands from all over the world, one of the shops offers travel essentials from snacks and magazines to personalized gadgets.
Opening Ceremony Ace Hotel
Ace hotel in New York is a place where you can find a collection of souvenirs chosen by Carol and Humberto during their international fashion trips. It also features men’s collection by Acne Studio and Vault by Vans, women can shop Alexander Wang and Kenzo. Ace Hotel has become extremely popular among travellers.
Showroom
Showroom Opening Ceremony was set up in 2003, it represents both international and domestic projects. It was created to present less known brands to a wider audience. It became a place where designers from all over the world can develop their creativity. Presented brands are firstly located in Opening Ceremony shops and later moved to show room. The brand cooperates with show rooms in Paryżu and Los Angeles. Opening Ceremony is still creating new designer and develops its ideas.
