POC

Uncompromising safety standards

POC is a Swedish brand whose mission is to save lives and minimize the consequences of accidents among skiers, cyclists and these who practice gravity sports. Nowadays, the greatest sportsmen in the world wear POC; helmets and suits; including Olympic medalists, world champions, X Game winners or these who search for proper protection when cycling. Thanks to passionate POC team and its mission, the company combines its wishes and technological developments. The aim of the brand was not only designing high-quality helmets but also creating new vision that would combine innovation and safety, protection and productivity. It was possible thanks to profound observation of human behaviors in various situations, the interaction between an individual and natural environment and other road users.