Sportalm

Sportalm – a luxury brand from Austria combining tradition with modernity

Sportalm is a brand founded in 1953 in Kitzbühel, Austria, synonymous with luxury alpine fashion. Wilhelm Ehrlich, the founder, came from a family with long-standing traditions in the textile industry. From the very beginning, Sportalm focused on producing traditional Austrian folk costumes, known as "Tracht," blending craftsmanship with modern style. In the 1960s, the brand expanded into the ski fashion market, leading to the introduction of its first dedicated ski collection in 1973. Since then, Sportalm has continuously evolved, gaining recognition in international fashion and sports markets, and introducing innovative lines of sportswear and athleisure.

Sportalm philosophy – harmony of tradition and innovation

Sportalm is a brand that emphasizes the fusion of tradition with modernity while maintaining the highest quality standards. Its philosophy is based on creating garments that are not only functional but also stylish, crafted with attention to every detail. The brand draws inspiration from alpine culture, which is visibly reflected in the unique design of its projects.

Tradition and heritage

Sportalm is deeply rooted in the tradition of Kitzbühel and alpine culture. Initially specializing in the production of traditional folk costumes, this heritage continues to influence its unique style today. Traditional Austrian motifs are often visible in modern collections, making them stand out among other brands.

Technological innovations

In response to the growing market demands, Sportalm invests in modern technologies and materials. The brand was one of the pioneers in using Gore-Tex membranes in the 1980s and is currently focusing on eco-friendly materials, such as recycled polyester and environmentally friendly insulation.

Sportalm collections – elegance and functionality for the demanding

Sportalm offers a wide range of products that combine elegance with functionality. The brand's collections are designed for active individuals who value both style and comfort, as well as quality. Sportalm offers ski wear, sportswear, and athleisure lines that are perfect for any occasion.

Ski wear

Sportalm is known for producing high-quality ski wear that perfectly combines technical innovations with luxury design. The brand's ski collections feature advanced technologies such as waterproofing and breathability, ensuring comfort even in the most challenging conditions. Sportalm offers a wide selection of ski jackets and pants, tested by professional athletes.

Athleisure lines

In response to the growing popularity of the athleisure style, Sportalm has introduced clothing lines that combine sporty comfort with urban style. These collections are ideal for everyday challenges, offering comfort and a fashionable look. It's worth noting that the use of eco-friendly materials underscores the brand's commitment to sustainable development.

What sets sportalm apart?

Sportalm stands out among other brands due to its skillful balance between tradition and modernity. The brand is known for high-quality products that provide comfort and functionality at the highest level while keeping up with trends.

Alpine inspirations

Sportalm draws inspiration from alpine culture, evident in every element of its collections. Traditional patterns and motifs are combined with modern design, creating unique and recognizable products. It is this unexpected blend of past and present that makes Sportalm such a distinctive brand in the market.

Innovative technologies

Sportalm continuously invests in modern technologies that enhance the functionality of its products. Advanced materials like Gore-Tex and eco-friendly insulation are used in ski wear, ensuring comfort and protection in harsh conditions. The brand focuses on innovations that go hand in hand with environmental care.

Sportalm – today and tomorrow

Sportalm is currently one of the leading luxury sportswear brands in Europe. The brand is constantly evolving, introducing new product lines and expanding its presence in international markets. Sportalm continues to invest in sustainable development and technological innovations, allowing it to maintain its position as a leader in the luxury sportswear segment.