We Norwegians – Norwegian asthetics and modern design
We Norwegians is a clothing brand from Norway, which was set up in 2013, its headquarters is located in Voss. The founder and designer at the same time is Tove Grane. Tove has been working in the Norwegian fashion since 1996, and in 2010 she settled in Voss where she worked for a company that produced ski clothes. The We Norwegians brand focuses mainly on the production of clothes and accessories form Merino wool. We Norwegians’ goal is to use all the advantages of wool and create clothes with natural technical properties that are also characterized by original design. Their collections are the combinations of modern basis and traditional Norwegian knitwear. The quality of fabrics, knitwear, and the refined manufacturing of the We Norwegians products will surely live up to the expectations of the most demanding customers. It′s a brand that focuses the timeless style and doesn′t blindly follow the latest trends. Thanks to it, you can create a universal wardrobe that won′t age quickly.
Merino wool – sustainable fashion and comfort
The We Norwegians brand is committed to sustainability, using merino wool for its garments. This natural fibre is ideal for all seasons, providing softness, breathability and UV protection. Merino wool is an eco-friendly choice for both the planet and the wearer. Merino wool is:
- breathable - merino wool is renowned for its breathability; it allows the skin to breathe and regulate body temperature, minimising discomfort and the risk of overheating;
- odour-resistant - merino wool inhibits the growth of bacteria and microorganisms responsible for odour; the brand also uses tencel in the manufacture of its garments, which increases the durability of the garments;
- extraordinarily soft - the brand uses only very fine merino wool in its production, which translates into exceptionally soft products;
- Allergy-friendly - merino wool is hypoallergenic and ideal for those with sensitive skin;
- crease-resistant - merino wool is highly crease-resistant, so it"s perfect for travelling;
- easy to care for - due to its natural odour-preventing properties, merino wool requires less frequent washing than other materials; this translates into lower water and energy consumption.
We Norwegians – Merino wool clothes of the best quality for men and women
Merino wool clothing has become synonymous with comfort, durability and elegance. The We Norwegians brand elevates these standards by offering collections that combine traditional Norwegian design with a modern approach to fashion. Dedicated to both men and women, the brand′s products are unique in every way. The brand has both women′s and men′s clothing in its collection made from the highest quality merino wool. The range includes casual wear, outerwear, accessories, sweatshirts and knitwear.
The women′s collections are characterised by a subtle elegance, emphasising the feminine silhouette while allowing freedom of movement. Both classic jumpers and modern cuts of trousers or tops are offered. For men, We Norwegians offers clothing that combines simplicity with functionality. Jumpers, T-shirts or trousers are ideal for both weekend trips to the mountains and everyday wear in the urban jungle.
Fashion in après-ski style
Après-ski style is associated with relaxation, luxury and elegance after an intense day on the slopes. The We Norwegians brand brings this feeling directly to its clothing collection, offering products that are the perfect mix of style and comfort. You can wear the brand′s jackets over your ski trousers - they will be the perfect layer of warmth. We Norwegians clothing made from merino wool is ideal for those who appreciate warmth and softness after a long day on the snow. The soft yet durable jumpers, cardigans, turtlenecks and trousers blend perfectly with the atmosphere of the mountain resorts, creating a look that is as suitable for sitting by the fireplace as it is for a night out at a restaurant. Accessories such as scarves, hats and gloves complete the brand′s range, adding fashionable accents to any outfit.
