Woolrich - Success in a good style
Woolrich is one of the most iconic and oldest producers of outerwear. 185 year old brand inspires with heritage, history and timeless designs of winter clothes. Its style is based on the same values: durability, comfort, simplicity and lining that are a basis of all exceptional collections. Woolrich parkas were the most popular in Italy in the 90s. The iconic model became the synonym of all jackets with a similar cut, but only a few of them have such good quality. Collections by this brand are chosen by celebrities famous for good taste, for example: Olivia Palermo, Penelope Cruz, Ryan Gosling, or Harrison Ford. The Woolrich John Rich & Bros creates new chapters in the history of the great brand. This season Woolrich collections are available at S’portofino.
The 4 pillars that constitute Woolrich brand clothing
Warmth
Arctic parka made Woolrich famous in Europe. It was designed in 1972 especially for people who work in extreme weather conditions. Durable, it also protects from snow, rain and low temperatures. It’s still available in company’s portfolio. Parka’s design is adjusted to the expectations of the most demanding customers, however, perfect elements remain the same. The best quality down lining and hood decorated with natural fur from coyotes, raccoons or foxes protect from the lowest temperatures. The pockets are lined with cold resistant material, therefore gloves can be only fashionable accessories completing winter outfit. Waterproof pockets inside the jacket allow safe keeping of the most valuable belongings. Two way zip closure and practical ribbings protect from strong wind.
Durability
Behind each and every product of the brand there is a long history of success. It started in 1830 in a picturesque Little Plum Run in Pennsylvania, where John Rich set up his first wool factory. Over the next years, young entrepreneur did not only coordinated the production of first items but he also dealt with their distribution. He traveled with his products and sold materials, wool and warm socks for the wives of lumberjacks.
Comfort
Since the very beginning, Woolrich has been the cradle of American sportswear. Working clothing that protects from extreme weather conditions, collections dedicated to hunters and fishermen, army uniforms designed by Woolrich lived up to Americans expectations and played a huge role in their lives. The projects evolved from clothes necessary during Arctic ventures to fashionable must-haves desired by trendsetters who value the best quality and classic style. They reflect military style and sporty elegance that are so fashionable now. Woolrich clothes also ensure comfort and warmth. Therefore, it’s not surprising that they’re beloved and appreciated not only by American people.
Endurance
40s of the 19th century was the time of dynamic development of industry and the growth of population. The workers responsible for the construction of steam engines, trains and railway tracks needed proper, comfortable clothes that would protect their bodies. This contributed to the success of John Rich’s factory. Rich started producing not only the materials but also whole collections and his company was getting more and more popular in the whole US.
Woolrich down jackets and parkas for the winter season
The Woolrich brand remains loyal to its values. These are progress, travel and, above all, a positive approach to the world in which adversity is overcome and transformed into opportunities. For almost 200 years, it has been inspiring customers to see the world through the lens of their own ambitions and giving them the tools to achieve their goals and exceed their expectations. The Woolrich brand"s designs, including down jackets and winter parkas for men and women, embody stylish sustainability in a subtle aesthetic. Again this season, you can expect jacket and parka designs to rise to the challenge in terms of their resilience, durability and comfort. A unique fit to the body, a unique combination of technological fabrics and new sustainable materials all combine to create a new look for the Woolrich brand which, despite being true to its ideals since 1830, continues to surprise with quality and raisethe bar for any brand producing jackets and parkas.
