Family passion shared by four generations, engagement, presence in the world of sport, attention to details. The best technologies, deliberate solutions, technical tests, and cooperation with sportsmen. Science, precision, love. Legend. Colmar.
Famous slogan of the brand – ‘’In case of snow, Colmar’’- went down in history of marketing and defines the company’s position in the world of sport and fashion. 100 years of experience contributed to the great success of the brand that became the leader in the production of sports clothes.
Sport in style – Colmar
In 1930s, Colmar produced sports clothes for skiers and helped them to achieved success and beat more and more records. The brand designed famous cape for Leo Gasperl. Aerodynamic suit created in 1950s for Zeno Coló, famous skier, contributed to a great success of the brand. The suit was improved and became a bestseller for the next decades. The cooperation with FISI – Italian Winter Sports Federation made the brand a leader on the market.
Colmar dominated the market and organized unusual travelling marketing events “In the Event of Snow” that was a staged fashion show combined with dancing and cabaret.
Colmar shoes - the clash of tradition and modernity
