Ksubi was created by Australian group of surfers and musicians who wanted to design a pair of ideal jeans. Dan Single, George Gorrow, Paul Wilson, Oscar Wright and Gareth Moody designed fashion that reflected their unique style and personalities. In 2000 they decided to create a brand and their own line of jeans that would represent the spirit of rock’n’roll and surfing. . At the brand’s debut during the Australian Fashion Week, the models on the catwalk were accompanied by…rats. Unique style and unusual attitude towards fashion made Ksubi an iconic brand that is worn and appreciated by the fans od casual look.

Characteristic details, rock style and bleached denim are the hallmarks of the first jeans by Ksubi. Unique techniques of creating and fits perfectly represent surfing and grunge style. The brand doesn’t copy fashion trends, instead it continues following its ideas and creates nonchalant and casual fashion that is full of young energy. Ksubi jeans are worn by A$AP Rocky, Kylie Jenner and Ruby Rose.